Over the past 5 years, I’ve helped hundreds of B2B SaaS companies develop a strong LinkedIn Ads funnel architecture.
This has allowed them to show up in front of the right audiences, with the right messages, at the right time, ultimately leading to more pipeline and revenue.
I’ll be breaking down my entire methodology below.
Let’s dive in.👇
TABLE OF CONTENTS
Before you do anything else, you want to outline all your variables.
What audiences do you need to target? Are they actually active on LinkedIn or will you have to try with a different platform? How large are your audience sizes? How much budget do you have? What content do you have available to you and what gaps do you currently have?
You need to put all those pieces on the table to understand if LinkedIn is a viable channel for you in the first place.
If you have minimal content, a small budget, and an audience that isn’t very active on LinkedIn, you’re setting yourself up for failure.
Once you have your pieces on the table, you can use Figma, Miro, or simply pen and paper (my personal preference) to start mapping out your funnel.
For example, let’s say you’ve created your audience and have identified that your TAM is around half a million people. But maybe your ideal ICP — which you want to start targeting with ads — is only 65K people.
Now, you need to ask yourself the question: what type of content would this audience find interesting and push them further down the funnel?
Maybe, to start, they’d want to see something funny related to a pain point they’re having. Next, they might want to see more content related to this pain point, in addition to product videos and testimonials. Eventually, they might be open to requesting a demo.
Ultimately, you want to map out the journey that you want your prospects to take; even if they don’t follow this exact journey — which they probably won’t — doing this exercise forces you to have empathy for them, and your content ecosystem will be more likely to move the needle.
A goalie, defender, midfielder, and striker all have different roles and shouldn’t be judged by the same criteria.
The same is true for ad campaigns.
Top of funnel, bottom of funnel, cross-sell, upsell, and pipeline acceleration campaigns are completely different, and need to be judged by completely different metrics.
Before spending any money, it’s important to clearly define the KPIs for your campaigns.
For example, for a top of funnel campaign to a cold audience, your goal might be to maximize engagement, and you might be looking at metrics such as engagement rate and cost per engagement.
For a bottom of the funnel campaign, you might be assessing performance by looking at metrics such as cost per demo, cost per SQL, or cost per opportunity.
Defining these key metrics is essential — if you fail to define them, your leadership team might ask you to pause all your top of funnel/awareness campaigns because they haven’t generated enough demo requests 😥
A lot of people these days say things like the B2B buyer’s journey isn’t linear and the funnel isn’t actually real, and sure, that’s true, but it’s still meaningful to match the content/offer to the level of awareness of your prospect.
Someone who visited your LinkedIn company page 11 months ago probably shouldn’t be seeing the same content as someone who visited your pricing page yesterday.
With the ads in the cold layer, you’re showing up unannounced in someone’s feed, and you’re simply looking to pique their curiosity.
Once they’ve engaged with you multiple times, you can start being a bit more direct (promoting demos, trials, sign ups, etc.).
Aside from the funnel stage, you also might want to segment your ads by persona — for example, CFOs, salespeople, and product people will all care about different things, and should be seeing customized messaging based on their needs and concerns.
One caveat: you have to be careful to not make your audience too small.
If you segment by region, funnel stage, and persona, you may not have a large enough audience size to run a campaign.
If this happens, you’ll have to triage and decide which targeting criteria to prioritize.
This might seem basic but it has to be said.
You don’t need a super complex attribution setup, but you do want to have an idea of what campaigns are driving an incremental lift in pipeline.
If you don’t have access to an attribution tool like Dreamdata or HockeyStack, here’s a simple way to start doing this:
For high-value conversions (ie qualified lead, demo request, or opportunity), in addition to your standard last touch/last conversion event, set up a duplicate last touch/each conversion event, with a 90-day click/90-day view window and a very small value (ie 1 cent).
By doing this, you’ll find that some campaigns that you believed weren’t performing are actually driving — or at least influencing — a significant amount of conversions.
Aside from this, it’s a good idea to look at different sources to build a more complete picture of what’s working: in-platform attribution, your CRM, self-reported attribution, Gong call mentions, conversion API, the revenue attribution report, etc.
It’s also helpful to look at both directly attributed and blended pipeline quarter over quarter. If these numbers, along with your pipe-to-spend ratio, are consistently increasing, it’s a good indicator that your campaigns are working.
In order to be effective, you first need to be efficient.
I like using the example of a car: if you need to drive 50 miles, it’s going to be much more difficult if your oil hasn’t been changed, your tires are flat, and you only have a quarter tank of gas.
The same thing is true for LinkedIn Ads: using the LinkedIn audience network, enabling audience expansion, not leveraging exclusions, using too many exclusions, targeting too many people, not targeting enough people, using OR instead of AND or AND instead of OR, using the wrong campaign objective, choosing the wrong bid strategy, etc.
These are issues I see all the time, and though they may seem minor, they have a huge impact on overall performance.
You won’t hit your pipeline and revenue targets if you don’t pay attention to the smaller details.
Effective retargeting requires a nuanced approach.
Prospects who have visited your site in the past 30 days are more likely to request a demo/book a call, so it’d be appropriate for them to see ads with a more direct CTA.
Prospects in your general 90-day remarketing audience might be considering different products/services, so case studies, testimonials, thought leadership, and other trust-building content might push them further down the funnel.
People in your 180-day remarketing audience may not be in-market anymore, but you can stay in front of them for a very low cost using different LinkedIn ad formats such as text and spotlight ads.
If the prospects in your 90 or 180-day remarketing audiences engage with your ads and visit your site, they’ll enter the 30-day remarketing audience and see more direct demo request/book a call ads.
If the prospects in the 30-day remarketing audience don’t engage with your demo ads, they’ll get pulled into the 90-day remarketing layer.
Ultimately, by creating this remarketing ecosystem, you’ll make sure you’re A) capitalizing on people who are in-market and B) staying top of mind with prospects who aren’t ready to buy just yet.
To learn exactly how to set up your retargeting audiences, take a look at this retargeting blueprint.
You should be constantly testing elements in your campaigns to maximize performance: different copy, pain points, landing pages, targeting criteria, etc.
But you want to make sure that all your tests are both meaningful and insightful.
For example, testing a blue creative vs. a red creative wouldn’t be meaningful; instead, you’d want to test more significant elements, e.g. testing one messaging angle vs. another, or testing a native audience vs. an ABM audience.
Also, it’s important to conduct proper A/B tests — they’re called A/B tests and not A/B/C/D/E/F/G tests for a reason 😅— to extract accurate insights from your experimentation. If you’re simultaneously testing copy, creatives, pain points, landing pages, and targeting, you’ll have no idea what led to an improvement in results.
Pro tip: To ensure that your tests are both meaningful and insightful, you can use this simple experimentation formula If we do X, I believe Y, as measured by Z.
This is another tip that might seem obvious, but is often overlooked.
If you’re testing campaigns with different audiences, you need to keep a close eye on which audience performs better.
If you’re testing two ads with different messaging angles, you need to see which ad has more engagement and a higher CTR.
If you’re testing two different landing pages, you need to see which page has the most engaged visits and conversions.
To be clear, I’m advocating for keeping a close eye on performance — not constantly tweaking things in your account.
If you’ve set your campaigns up strategically, you don’t need to be making changes every day, and want to give LinkedIn’s algorithm the time to optimize and learn.
Pro Tip: I typically recommend allowing an ad to spend around $100 before shutting it down — sometimes, an ad that starts out slow can end up being a top-performer.
With ad campaigns, you never reach a final destination; in other words, your job is never finished.
If your ads performed well this quarter, you’ll need to find a way to improve performance the following quarter.
You’ll have to sit down and ask yourself:
1. What worked well that we should continue doing in the future?
2. What didn’t go well that we should pause moving forward?
3. Based on what we’ve learned, are there any new tests that could move the needle and improve results?
If you aren’t constantly improving, you’ll likely get left behind by the competition.
Hope you found this article helpful!
If you’re looking to learn more about LinkedIn Ads, check out these free LinkedIn Ads courses, that will teach you how to launch, optimize, and scale LinkedIn Ads campaigns effectively.
And if you have any questions about LinkedIn Ads, feel free to send me a message on LinkedIn.
Running Google Ads today isn’t the same as running Google Ads in 2015.
What years ago was a winning strategy no longer is, and will only lead to headaches, poor leads, and wasted spend.
Many marketers have already abandoned Google entirely, claiming that it doesn’t work anymore or it’s a waste of money — but this, in my experience, isn’t true.
Over the past few years, I’ve helped B2B SaaS companies such as Dreamdata, Airtame, and Templafy drive millions in revenue through Google Ads, and have developed a repeatable strategy to maximize performance.
I’ll be sharing my tips for success below 👇
Many companies are simply tracking form submits, without paying attention to lead quality. This makes optimization challenging, both for the performance marketer managing the account and for the Google Ads algorithm.
To improve performance, make sure you send all the lifecycle stages from your CRM back into the Google Ads platform — this might look like MQLs, SALs, opportunities, etc. — and assign higher values to higher value conversions, so that Google’s algorithm understands what to optimize for.
If you’re using HubSpot as a CRM, this process will be very simple, as your Click IDs will automatically be captured without requiring a manual setup.
If you’re using a different CRM, you’ll need to manually push your click IDs into your CRM using hidden fields — this process might seem complicated, but you should be able to find a marketing operations specialist on Upwork that can help you with the initial setup.
In the past, when exact match was still exact, SKAGs (single keyword ad groups) made sense.
By including one keyword per ad group and using that keyword in the ad and landing page copy, you could improve your overall quality score.
Now that exact match is a lot less exact, this approach doesn’t make sense anymore.
These days, consolidation is the way to win — by grouping relevant keywords into the same ad group, we give the Google Ads algorithm more data points to make optimizations.
With exact match being less exact, exclusions are now more important than inclusions.
In other words, instead of trying to come up with hundreds of keywords to include in your campaigns, it’s better to spend your time excluding hundreds of irrelevant keywords.
For example, maybe you want to show up for the keyword customer journey tracking, but notice in your search terms report that you’re consistently showing up for the term customer journey mapping, which isn’t relevant to your core offering. By excluding different variations of customer journey mapping, you’ll be able to improve your overall targeting and get in front of more relevant prospects.
Pro tip: In the Google Ads reporting section, you can easily create a search terms report and schedule it to be emailed to you on a weekly basis. This will allow you to be more proactive about making exclusions in your account.
Landing pages are one of the most overlooked aspects of Google Ads performance.
If they aren’t loading quickly, Google will lower your quality score and it will be nearly impossible to get in front of your prospects. Before launching any campaign, double check that your landing pages are loading quickly on both mobile and desktop devices.
Next, make sure your landing page is as closely related as possible to the keywords in your ad group. For a product analytics ad group, you’d want your landing page to focus on product analytics. For a marketing analytics ad group, you’d want your landing page to focus on marketing analytics.
Take a look at the customized landing pages below:
This message match will improve your quality score and will also improve the relevance for your prospects, leading to better performance.
I know that creating new landing pages can be a heavy lift, especially if you have a small team. If this is the case, I recommend duplicating an existing landing page and simply modifying the hero section. Once you start seeing some initial traction from this simple landing page, you can put in the extra effort to create a fully customized experience.
Pro tip: To check the speed of your landing pages, you can use a free tool such as PageSpeed Insights.
Sometimes, smart bidding doesn’t make sense. For example, if you’re starting a new campaign and have zero conversions, it’s a better idea to start with manual CPC or maximize clicks with a bid cap.
However, once you have 10+ conversions per campaign, you’ll typically see better performance if you switch over to smart bidding and let Google optimize for you.
This wasn’t always the case — in the past, Google’s algorithm was much less sophisticated, and you were better off trying to control every single bid adjustment.
But these days, you’ll usually see more traffic and an increase in conversions by letting go of control, as long as you’re feeding Google high quality signals from your CRM.
As with everything in marketing, there are exceptions, and there are instances where you’ll switch to smart bidding and your CPCs will skyrocket 😨
If this happens, consider testing a portfolio bidding strategy with a target CPA and a bid cap — this will mimic max conversions bidding while giving you more control over the cost per click.
Most people think that having more responsive search ads = more variations for Google = better performance.
But the opposite is actually true.
Let’s say you create 3 RSAs, and have 15 headlines per ad. This means that Google will have to test 45 different headlines until it finds a winning combination, which could take years 😅
If you only include 1 RSA per ad group (maximum two), your headlines will be tested much faster and Google will be able to find a winning combination more easily, minimizing wasted spend and improving overall results.
Pro tip: If you have a small budget, you might want to take things a step further, and test 6-9 headlines instead of 15. This way, Google will be able to test all the headlines in a matter of weeks (not years).
There’s still a lot of debate around pinning vs not pinning headlines.
Some people say that pinning is a bad idea, since it will negatively impact your ad strength, but ultimately, Google’s ad strength has no bearing on performance.
I’ve seen more success with pinning because it makes your headlines more legible — if your ads are clear and searchers have a better understanding of what your company does, you’ll see an improvement in performance.
If your headlines are redundant — as often happens with unpinned headlines, which leads to words like Google Ads agency and Google Ads consultant being next to each other — prospects are less likely to trust you, and much less likely to click.
Here’s the exact formula that I like to follow for my headlines:
Headline 1: Include your target keyword to maximize relevance
Headline 2: Include unique selling points or social proof
Headline 3: Include your company name or a relevant CTA
For each headline, I like to create 2-3 variations that Google can test.
Pro tip: Spend most of your time crafting headlines 1 and 2. Headline 3 is much less important these days, as Google rarely displays it in the SERP.
Oftentimes, certain devices will significantly outperform others.
For example, if you see that 20% of your spend and 90% of your conversions are happening on desktop, you might want to add a negative bid adjustment to mobile devices or tablets, in order to increase the budget allocated to desktop.
You could argue that mobile impressions are still valuable, and that decreasing spend on mobile could negatively impact performance if people are researching on their phones and then converting on desktop, but based on my experience, it’s best to work with the data that’s available to you — if a certain device is converting at a higher rate, I would recommend adding negative bid adjustments to the other devices.
Running brand campaigns vs not running them at all is a controversial topic.
Some people say that the impact of brand campaigns is minimal — prospects were already looking for you and may have converted organically — and that they simply exist to inflate performance marketing metrics.
However, in my experience, this isn’t the case, and it usually is a good idea to run brand campaigns to protect your brand, especially if competitors are bidding on your company name.
Back when I was working at Momondo, a B2C company, we were driving a ton of revenue from competitive campaigns, bidding on our competitor, Kayak, who wasn’t running brand campaigns to protect themselves.
Now, you might be thinking: sure, that’s B2C, but in B2B, especially enterprise B2B, you probably won’t change the course of a deal with a single ad.
But from what I’ve seen with my B2B clients, this isn’t true — my clients have driven a significant amount of revenue by bidding on competitor terms, which validates that bidding on your own terms to protect yourself is a good idea.
Check out the example from Mixpanel below. If they didn’t bid on their own brand name, competitors like Pendo and Heap might end up stealing some of their prospects.
If you’re undecided about whether you should run brand campaigns or not, you can run a holdout study.
Stop running brand campaigns in a specific region — maybe start with one of your less important regions — and see if the amount of demos or trials goes down. If it does, you can assume that you’re losing out on pipeline and revenue by not bidding on your own terms.
Brand and non-brand campaigns are completely different.
Brand campaigns are defensive. Someone already found out about your brand through other marketing efforts, and they’re looking for you specifically — you’re bidding on your own name in order to protect your brand from competitors trying to steal your traffic.
On the other hand, non-brand campaigns are offensive. You’re trying to show up for relevant solutions that your prospects might be looking for, and you’re trying to drive interest from a colder audience.
In other words, getting a conversion on a non-brand campaign is significantly more challenging than driving a conversion on a brand campaign; you need to separate these campaign types in your reporting to truly understand what’s working.
Most companies and ad agencies tend to look at performance by region, but completely ignore performance by country, which results in inefficient spending.
For example, if you’re targeting France, Italy, Spain, DACH, Nordics, and the UK in the same campaign, if you drill down and analyze performance by country, you might realize that all your spend is going to the southern European countries, which typically have more affordable CPCs.
And if you look further down the funnel, you might see that Spain, DACH, and Nordics are generating a lot of form submissions, but that all your pipeline is actually coming from the UK.
Ultimately, you want to ask yourself:
1. Are any countries cannibalizing my spend and do they need to be separated into different campaigns?
2. Are there countries that aren’t generating any form submissions that we might want to pause?
3. Are there countries that are generating submissions but never convert into pipeline that we might want to invest less money in?
If you ask yourself these questions consistently, you’ll be in a much better position than 99% of companies.
If you’re looking to learn more about Google Ads, check out these free Google Ads courses, that will teach you how to launch, optimize, and scale Google Ads campaigns effectively.
And if you have any questions about Google Ads or paid media in general, feel free to reach out on LinkedIn.
If you’re a marketer with some paid media experience, you’ve likely heard the same LinkedIn Ads advice many times: disable audience expansion, turn off the LinkedIn audience network, use manual bidding, etc.
This is all great advice, but following it doesn’t guarantee success – as the LinkedIn Ads market becomes increasingly saturated, it takes a more advanced approach to be successful.
Below, I’ll be sharing some less common strategies that my LinkedIn Ads agency has used to generate millions in revenue, and that you can implement to take your LinkedIn Ads performance to the next level.
This might sound silly, but I think it’s important to say it: Make sure you’re leveraging the LinkedIn Insight Tag to its full potential.
I’ve audited so many accounts where the insight tag isn’t installed and all the spend is going to cold audiences, and I’ve also seen accounts where the tag is installed, but the right audiences haven’t been set up.
As soon as you create your account, set up your 30, 90, and 180-day website visits remarketing audiences – these audiences are extremely high value and aren’t retroactive.
In other words, if you set them up 6 months after creating your account, you’ll miss out on 6 months of website traffic that you could retarget 😢
If you haven’t installed the insight tag already, check out this tutorial.
And for a full breakdown of the remarketing audiences you can create in LinkedIn Campaign Manager, take a look at this comprehensive guide.
One of the best ways to improve your LinkedIn Ads results is to implement a solid paid search strategy – this could be Google Ads, Bing, or another paid listing.
Although LinkedIn’s targeting capabilities are incredible, you’re typically reaching a colder audience that isn’t actively searching for your solution, and have to take them from unaware to aware before driving conversions, which means longer sales cycles.
Meanwhile, with paid search, you can target people who are looking for your exact solution or researching the pain points you solve and shopping for vendors/solutions.
By running search ads and then retargeting with LinkedIn Ads, you can stay in front of in-market, warm audiences that are already problem and brand-aware, and significantly shorten your sales cycle. You can even qualify this in-market search traffic by layering in LinkedIn’s demographic and firmographic targeting filters on top of your warm website traffic to only retarget high-fit prospects.
Pro tip: If you’re investing a lot of money in paid search (30K+/month), you might be able to create a custom LinkedIn Ads remarketing audience with the UTM source “paid_search”, or “cpc”, or “google”. This way, you’ll only retarget high-intent prospects who have already clicked on your search campaigns.
There’s no point in running search campaigns if you’re not getting in front of your ICP.
If you’re a performance marketer working at an agency, make sure you communicate with in-house marketers to confirm you’re showing up for the right search terms – their feedback is essential, because they know their business and ICP better than you do.
To make things simple, send the team a search terms report bi-weekly or monthly, and ask for feedback on what to exclude.
By doing this, you’ll improve the quality of your Google Ads traffic, and also significantly improve the quality of your LinkedIn Ads remarketing audiences.
Video is one of the most impactful formats on LinkedIn, as it allows you to build trust, communicate your value, and showcase your personality more effectively than images.
If you work at a service-based company, you can steal the exact strategy I use at my agency:
1. Target your cold audience with videos that clearly describe what you do and what problems you solve – these videos don’t have to be super exciting, but they do have to be relevant to the right audience and weed out people who aren’t in your ICP.
2. In remarketing, use clips of yourself speaking on well-known podcasts – this will help you build more credibility with your ICP and make them more likely to reach out.
If you‘re selling a product instead of a service, run video ads showcasing how leaders in your industry use your product to solve their problems – this third-party validation is extremely powerful and has helped my SaaS clients generate millions in revenue over the past few years.
There’s no point in having great CPCs, CTRs, and CPLs if the sales team has no interest in working with your leads.
At minimum, I’d recommend meeting with your sales team once a month to go over your lead quality – these conversations will help you refine your targeting and exclusions, and minimize the amount of ad dollars being wasted.
In addition to this monthly check-in, you can go one step further and set up automated lead alerts in Slack (using Zapier). When these alerts come in, your sales team can react – thumbs up for a good lead and thumbs down for a bad one – and you can use these reactions to get real-time feedback and make quick pivots in targeting.
This might seem a bit boring, but it’s important to have a monthly and quarterly maintenance plan for your account – the same way you have a maintenance plan for your car or for your health.
For example, if you launched new video campaigns, did you create video view audiences and add them to your remarketing campaigns? Is your insight tag still active and picking up website traffic? Is your ad budget staying on LinkedIn and not being wasted on the LinkedIn audience network? Are your conversion events still functional, or do you have to update them due to changes in your website URLs?
Without these consistent checks, things can easily go awry and you can waste thousands or even millions of dollars.
Here’s the exact maintenance checklist that we use with our clients – feel free to make a copy and use it for your own accounts.
If a piece of content performs well organically, it will most likely also perform well as an ad.
Use organic social media as a testing ground – test different pain points, messages, formats, and styles, on both personal accounts and your company page, and make note of what’s attracting meaningful DMs and high-quality leads.
Once your posts have received a solid amount of engagement, you can boost them to your ICP and turn them into evergreen assets that will continue to generate inbound leads with minimal effort.
By maximizing distribution via paid, you’ll improve your organic performance, and by testing new concepts via organic social, you’ll improve the ROI on your paid media efforts.
Posts from thought leaders will consistently outperform ads from company pages. This is partially due to a mindset shift – when we post from our personal pages our reputation is on the line, so we try to be less promotional and more helpful.
That being said, even if you promote the same exact post from a company page vs a thought leader’s page, the thought leader ad will typically perform better – this confirms that the saying is true: people want to buy from people, not companies.
By running thought leader ads, you can expect to see:
1. Increased engagements, which will allow you to build your remarketing audiences more quickly
2. An increase in LinkedIn DMs from qualified prospects
3. A spike in organic search traffic
4. An incremental lift in conversions (my agency saw a 15-20% increase)
Pro tip: Experiment with different types of thought leader ads (videos, images, text, custom graphics) and double down on whatever works best.
LinkedIn Ads start running on UTC time (8 p.m. EST), which means that a lot of companies are spending their money at nighttime and run out of budget by 5 or 6 a.m. – this leads to poor performance, as prospects are typically not as receptive to ads at these hours.
With ad scheduling, you can ensure that your ads are showing up at the right times.
For my agency, I like to run ads from 5 a.m. to 2 p.m. EST, pause in the afternoons, and restart in the evenings. For you, this schedule might look a bit different, based on when your ICP is most active.
In addition to scheduling, it can also be interesting to experiment with ad rotation, especially if you’re a smaller company with limited budget.
For example, you could run 3 campaigns on Monday, Wednesday, and Friday, and 3 different campaigns on Tuesday, Thursday, and Saturday.
Typically, to run 6 campaigns you’d need a budget of at least $60/day (due to LinkedIn’s $10/day per campaign minimum), but with ad rotation, you’d only need $30/day – in other words, your budget would go a longer way and you’d be able to reach more audiences.
Ad scheduling and rotation may not be necessary if you have a massive budget and are targeting a broad audience, but it can make a huge difference if you’re spending under $30K/month and want to make the most of your budget.
To get started with ad scheduling and ad rotation, you can use DemandSense, a tool that we developed at my agency.
If you’re experimenting with LinkedIn organic, paid, and thought leader ads, it’s a great idea to connect with your LinkedIn profile visitors to maximize the impact of your efforts.
Here’s exactly how you can do this:1. Set up a filter in LinkedIn Sales Navigator for people who have visited your profile, aren’t connected with you (2nd or 3rd degree connections), and fit your ICP criteria (right company size + seniority level)
2. Send connection requests to these people on a weekly basis – in my experience, it’s best to send blank connection requests to avoid coming across as a salesperson
3. Once your connection request has been accepted, send a simple intro message such as: Hey X, saw you checked out my profile and thought it would be good to connect. If you ever have any questions about LinkedIn Ads or want to talk about B2B marketing, let me know. Here's the link to some resources that people commonly ask me for: [insert valuable link]
With this approach, I typically see about a 60% acceptance rate, and I always get a lot of follow up questions, such as: Do you work for X company? Have you experienced X problem?
Plus, a lot of prospects end up visiting my company website, which means that I can stay in front of them for a longer period of time, since they get pulled into my LinkedIn remarketing audience.
Pro tip: You can start by doing this process manually with LinkedIn Sales Navigator, but you can also automate and simplify the process by using a tool like PhantomBuster.
Even if you’re doing everything right on LinkedIn – communicating with sales, using video, experimenting with organic social, amplifying your thought leadership, etc. – don’t expect to see tons of demos and opportunities right away.
Facebook Ads, Google Ads, and email are very transactional channels, but LinkedIn Ads are more similar to SEO – it takes time to see results but your efforts will pay dividends down the road.
Feel free to reach out with any questions about LinkedIn Ads or paid media.
