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Learn how to

Master B2B advertising with free courses taught by real practitioners

Scale paid ads for free regardless of your skill level

100% free courses
Industry experts
No lesson longer than 10-minutes
Strictly B2B marketing
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B2B Marketing
Pro’s Choice
Trusted by  1,000+ students
B2B Marketing Pro’s Choice
5 star rating form 500+ students
Where you want to be
Where you want to be

Confidently scale pipeline and revenue with B2B ads 💰💵

Run powerful campaigns for your company or clients
Stay ahead of the competition with the latest strategies
Quickly see the ROI from your ad spend skyrocket
The hard way to get there

Stop taking generic, expensive & fluff-filled courses

Most advice on the internet doesn’t work for B2B
Instructors often lack real-world experience
Content drags on for hours without clear action
The hard way to get there
The best way to get there
The best way to get there

Shortcut your way to success instead…
100% free 🤑

Get only impactful information relevant to B2B
Learn from the best, real-world industry experts
Easily digest every lesson in 10 minutes or less

Your journey to B2B advertising mastery starts here

Browse our course catalog below and future ones on the way in our roadmap.

B2B Google Ads 101 Course: How to Launch Dangerously Effective Google Ads Campaigns for Beginners

B2B Google Ads 102 Course: How To Convert Clicks Into Profit

B2B Google Ads 103 Course: How To Scale For Advanced Advertisers

B2B Advertising Course: Jumpstart Your B2B Marketing Career

Building a Paid Media Program Course: Scale Your B2B SaaS Advertising

Why Choose Us

😭
Academy
Create courses for volume
Keep it broad for mass appeal
Stuff in way too much info
Sell to everyone for max profits
Taught by “famous” non-experts
Full of fluff, BS & jargon
Creates courses for impact
B2B-specific content
All lessons under 10 minutes
Has free access for max impact
Taught by top industry practitioners
Actionable steps & clear roadmaps
🥳
I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!
Romu Gaboriau

Sr Director of Digital Marketing, PerfectServe

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. 👍
Mario Maier

Founder & MD of igromo - B2B Performance Marketing Agency

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.
Arnold Bertasius

Senior Paid Media Specialist, Mad Leads

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.
Myriam Hachem

Digital Marketing Specialist @Innovation Consulting Group

10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!
Sutton Ryan

Demand Generation Manager, @Stampli

Our 5 commitments to all students

On-demand courses will always be free

We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:

Scale their ideas
Level up their careers
Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

No lesson will be longer than 10 minutes

Courses are a means to an end—you want to learn a skill ASAP.
No one has time for 50-hour courses (we get it).

By keeping this commitment, we will:

Guarantee every course has zero fluff.
Hold our instructors to a higher standard.
Create actionable resources.
Enable you to finish our courses ASAP.

When we create a lesson, you can rest assured it contains only the most impactful, crucial information.

WE will never have the MOST courses

Most academies boast about the number of courses they offer. Personally, we couldn’t care less. 👎🏻

If we could give you all the knowledge you need in one course, we would.

What we DO care about is:

Partnering with real experts and practitioners (not merely “famous” people).
Having the highest quality content production and course materials.
Improving our existing courses based on student feedback.

If we ask you to pay for somethings, it is 1000% worth it

“Free” is our default—we’ll always favor giving everything away when we can. However, when we do charge for something, we strive to make it outrageously valuable.

Rest assured: If you pay for one of our offers, we left no stone unturned.
We’ll even back this claim up with money-back guarantees on future products.

WHEN we mess up we’ll own it

We’re only people—flawed like everyone else.

Therefore, we’re bound to make mistakes along the way.When we inevitably do, we’ll always own it and make it right by you.

Thanks for reading and allowing AdConversion to guide you in your advertising journey. If you have any questions, you can always contact usdirectly at  hello@adconversion.com.

We look forward to hearing from you.

On-demand courses will always be free

We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:

Scale their ideas
Level up their careers
Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

No lesson will be longer than 10 minutes

Courses are a means to an end—you want to learn a skill ASAP.
No one has time for 50-hour courses (we get it).

By keeping this commitment, we will:

Guarantee every course has zero fluff.
Hold our instructors to a higher standard.
Create actionable resources.
Enable you to finish our courses ASAP.

When we create a lesson, you can rest assured it contains only the most impactful, crucial information.

WE will never have the MOST courses

Most academies boast about the number of courses they offer. Personally, we couldn’t care less. 👎🏻

If we could give you all the knowledge you need in one course, we would.

What we DO care about is:

Partnering with real experts and practitioners (not merely “famous” people).
Having the highest quality content production and course materials.
Improving our existing courses based on student feedback.

If we ask you to pay for somethings, it is 1000% worth it

“Free” is our default—we’ll always favor giving everything away when we can. However, when we do charge for something, we strive to make it outrageously valuable.

Rest assured: If you pay for one of our offers, we left no stone unturned.
We’ll even back this claim up with money-back guarantees on future products.

WHEN we mess up we’ll own it

We’re only people—flawed like everyone else.

Therefore, we’re bound to make mistakes along the way.When we inevitably do, we’ll always own it and make it right by you.

Thanks for reading and allowing AdConversion to guide you in your advertising journey. If you have any questions, you can always contact usdirectly at  hello@adconversion.com.

We look forward to hearing from you.

😇

Hear what other B2B marketers had to say

See What Top Professionals in  Big B2B Companies Are Saying

5.0
Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!
Luke Winckler

Digital Marketing Manager at Cvent

5.0
My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.
Mike Carr

B2B Marketer

5.0
This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.
Jonas Kurzweg

Growth Marketing Lead at UXCam

5.0
AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.
Vikash Koushik

Head of Marketing, RevenueHero

5.0
I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!
Ali Yildirim

Founder @ Understory

5.0
So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!
Eliany Roman

Demand Generation Manager, @Higharc

Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀