Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed. I love how every lesson gives you real-life examples, with templates, and breaks down the concepts in an easy-to-understand way (especially the budgeting part!). I will be applying the insights in my nexts paid ads strategies. Great work team!

Magda Misiorny, Director of Marketing at Synthace

“Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed...

Magda Misiorny, Director of Marketing at Synthace

Most resources in the marketing world are short on specifics and long on generalizations. As a marketer who doesn't focus entirely on paid, this course taught me so much about how to think of these channels as a holistic program - and provided incredible tactical detail and templates as well.

Mike Lenz , Sr. Marketing Manager at Instawork

“Most resources in the marketing world are short on specifics and long on generalizations...

Mike Lenz , Sr. Marketing Manager at Instawork

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!

Eliany Roman, Demand Generation Manager at Higharc

“So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising...

Eliany Roman, Demand Generation Manager at Higharc

B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course significantly boosted my knowledge and confidence. The provided spreadsheets were invaluable, enhancing my understanding and promising to improve the effectiveness of my future work. Thank you!

Adam Bielanski, Paid Search Specialist

“B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course ...

Adam Bielanski, Paid Search Specialist

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.

Arnold Bertasius, Senior Paid Media Specialist at Mad Leads

“Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource ...

Arnold Bertasius, Senior Paid Media Specialist at Mad Leads

This is genuinely eye-popping value - and it's FREE. It's plain to see that Silvio has put his heart, mind and soul into this program from AdConversion. The digestible no-longer-than-10-minute videos, not to mention the additional resources, are a must for any marketer running paid activity.

James Dall, Senior Performance Marketing Manager at Sopro

“This is genuinely eye-popping value - and it's FREE. It's plain to see that Silvio has put his heart, mind and soul into this program ...

James Dall, Senior Performance Marketing Manager at Sopro

Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!

Luke Winckler Digital Marketing Manager at Cvent

“Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course...

Luke Winckler Digital Marketing Manager at Cvent

AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.

Vikash Koushik, Head of Marketing at RevenueHero

“AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world....

Vikash Koushik, Head of Marketing at RevenueHero

AdConversion is the almost too-good-to-be-true resource for B2B digital marketers. Their first course on building a paid media program is an excellent course with short lessons and some super useful templates. I can't wait for their platform-specific courses.

Beji Walklet Owner, Search at and Perch

“AdConversion is the almost too-good-to-be-true resource for B2B digital marketers...

Beji Walklet Owner, Search at and Perch

This course was an incredibly valuable experience. It provided a ton of actionable insights that left me with a large list of next steps and a bunch of innovative ideas I can't wait to implement. If you're looking to upskill and gain a strategic edge, I highly recommend giving this course a go.

Kim Hoggan, Sr. Paid Social Analyst

“This course was an incredibly valuable experience. It provided a ton of actionable insights...

Kim Hoggan, Sr. Paid Social Analyst

My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.

Mike Carr, B2B Marketer

“Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done...

Mike Carr, B2B Marketer

This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.

Jonas Kurzweg , Growth Marketing Lead at UXCam

“This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts...

Jonas Kurzweg , Growth Marketing Lead at UXCam

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. 👍

Mario Maier, Founder & MD at igromo - B2B Performance Marketing Agency

“Silvio's course on creating a Paid Media Program was one of the best content pieces ....

Mario Maier, Founder & MD at igromo - B2B Performance Marketing Agency

This course is truly exceptional and ranks among the top ones I have encountered. Silvio has demonstrated incredible dedication in seamlessly integrating various marketing concepts and making them easily comprehensible. It's as if he has a deep understanding of my thought process and has helped me organize my scattered ideas. I apply a similar approach in structuring my campaigns, however solely relying on my intuitive thinking and drawing from my experience. The most amazing part is that it's completely free!

Mohamed El Hannaoui VP of Marketing

“This course is truly exceptional and ranks among the top ones I have encountered...

Mohamed El Hannaoui VP of Marketing

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.

Zac Messih , Marketing Manager at Intuit

“A practical and easy-to-understand course that's presented in digestible chunks...

Zac Messih, Marketing Manager at Intuit

I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!

Romu Gaboriau , Sr Director of Digital Marketing, at PerfectServe

“I forwarded this course to a bunch of people!...

Romu Gaboriau , Sr Director of Digital Marketing, at PerfectServe

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.

Digital Marketing Specialist at Innovation Consulting Group

“Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads...

Myriam Hachem ,Digital Marketing Specialist at Innovation Consulting Group

I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!

Ali Yildirim, Founder at Understory

“I have to recommend Silvio's courses at AdConversion. Whether you're just starting out...

Ali Yildirim, CEO and Co-Founder @ Understory

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