Courses /B2B Google Ads 101 Course: How to Launch Dangerously Effective Google Ads Campaigns for Beginners
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B2B Google Ads 101 Course: How to Launch Dangerously Effective Google Ads Campaigns for Beginners

This course is comprised of four modules that will teach you how to win Google’s game and master the 3 pillars of successful campaign launches so you can show up when prospects are searching and convert clicks into revenue.
No lesson longer than 10 minutes
Zero fluff
Actionable resources
Taught by Industry Experts
B2B Google Ads 101 Course: How to Launch Dangerously Effective Google Ads Campaigns for Beginners
Beginner
Duration: 2hrs 43min
4 Modules, 30 Videos
Resources: 2hrs 43min
Free Access

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Course Description

This course is comprised of four modules that will teach you how to win Google’s game and master the 3 pillars of successful campaign launches so you can show up when prospects are searching and convert clicks into revenue.

‍

• Module 1: you’ll master Google’s game and speak Google Ads lingo in no time with core foundations required in order to know how to consistently outrank competitors. 

• Module 2: you’ll learn how to measure like an investor to make sure you’re profitable, and train Google’s AI to find more customers for you.

• Module 3: you’ll learn how to show up for the right searches and how to protect your budget from wasted spend.

• Module 4: you’ll learn how to launch a perfect Google Ads campaign with the repeatable 8-step launch formula designed to maximize your chances of success.

‍

This course was designed for absolute beginners in mind.

Accelerate your learning curve and start the course today for free.

Meet Your Instructor, Silvio Perez
Hey I'm Silvio! I'm the founder of AdConversion an academy providing free B2B advertising courses taught by the world's best practitioners and an ad agency helping top B2B SaaS companies scale. I've managed $100M+ in advertising for some of the fastest-growing B2B startups and published 50+ video tutorials on YouTube teaching marketers across the globe how to master paid advertising. 
Silvio Perez
Founder @AdConversion

Course Structure

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4 Modules, 30 Lessons in this Course

MODULE 1 - THE GOOGLEVERSE: THE GAME YOU’RE PLAYING & HOW TO WIN
MODULE 1 - THE GOOGLEVERSE: THE GAME YOU’RE PLAYING & HOW TO WIN
Welcome to Google Ads 101
Welcome to Google Ads 101
2:42
Your Google Ads Crash Course
Your Google Ads Crash Course
4:40
The Formula For Winning Google Ads
The Formula For Winning Google Ads
3:37
The Relevance Game
The Relevance Game
2:12
The Google Ads Sweet Spot
The Google Ads Sweet Spot
4:24
Speaking The Same Language
Speaking The Same Language
5:27
Stealing Inspiration
Stealing Inspiration
7:45
Mastering Your Account
Mastering Your Account
4:23
The 3 Pillars to a Successful Launch
The 3 Pillars to a Successful Launch
1:53
MODULE 2 - MEASUREMENT: HOW TO MAKE SURE YOU’RE PROFITABLE
MODULE 2 - MEASUREMENT: HOW TO MAKE SURE YOU’RE PROFITABLE
The Glue to Google Ads Measurement
The Glue to Google Ads Measurement
9:51
The Conversion Funnel
The Conversion Funnel
4:47
Building the Conversion Funnel for SLG
Building the Conversion Funnel for SLG
8:21
Building the Conversion Funnel for PLG
Building the Conversion Funnel for PLG
6:21
The 1 Thing That Will Break Everything Else
The 1 Thing That Will Break Everything Else
4:16
Better Data, Better Insights
Better Data, Better Insights
6:19
Building Your Google Ads OS
Building Your Google Ads OS
3:54
MODULE 3 - TARGETING: HOW TO SHOW UP FOR THE RIGHT SEARCHER
MODULE 3 - TARGETING: HOW TO SHOW UP FOR THE RIGHT SEARCHER
Keywords vs. Search Terms
Keywords vs. Search Terms
4:59
Solving for “Who” not “What”
Solving for “Who” not “What”
5:19
Your Defense Against Google (Part 1)
Your Defense Against Google (Part 1)
5:39
Your Defense Against Google (Part 2)
Your Defense Against Google (Part 2)
4:46
MODULE 4 - PLANNING: PUTTING IT ALL TOGETHER
MODULE 4 - PLANNING: PUTTING IT ALL TOGETHER
The Google Ads Launch Formula
The Google Ads Launch Formula
2:30
Choose Your Theme (Step 1)
Choose Your Theme (Step 1)
6:40
Find “How Many” & “How Much” (Step 2)
Find “How Many” & “How Much” (Step 2)
4:39
Give Yourself a Reality Check (Step 3)
Give Yourself a Reality Check (Step 3)
6:45
Design Your Perfect Campaign (Step 4)
Design Your Perfect Campaign (Step 4)
7:22
Create Ads That Scream We’re Better (Step 5)
Create Ads That Scream We’re Better (Step 5)
10:12
Draft Your Campaigns In Hours Not Days (Step 6)
Draft Your Campaigns In Hours Not Days (Step 6)
8:37
Provide More Information to The Searcher (Step 7)
Provide More Information to The Searcher (Step 7)
4:48
Configure Settings & Perform a Final Check (Step 8)
Configure Settings & Perform a Final Check (Step 8)
8:29
Closing Thoughts
Closing Thoughts
1:43

Frequently Asked Questions

How long does it take to complete this course?

This course is 2 hours and 43 minutes long with no lesson being longer than 10-minutes per our second commitment to students.

‍

Why should I take the Google Ads 101 course?

This course was designed for absolute beginners in mind looking for a crash course in B2B Google Ads. 

So if you know nothing about Google Ads, we want you to rest assured that you’re in the right place.

Truthfully, this is the course we wish we had when we first started managing Google Ads campaigns.

You’re going to walk away from this course knowing how to launch your first campaigns successfully in as little time as possible with every one of our lessons being < 10 minutes by design.

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

‍

Everyone should have equal access, so they can:
• Scale their ideas
• Level up their careers
• Make a positive impact

‍

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

Why should I take the Google Ads 101 course?

This course was designed for absolute beginners in mind looking for a crash course in B2B Google Ads. 

So if you know nothing about Google Ads, we want you to rest assured that you’re in the right place.

Truthfully, this is the course we wish we had when we first started managing Google Ads campaigns.

You’re going to walk away from this course knowing how to launch your first campaigns successfully in as little time as possible with every one of our lessons being < 10 minutes by design.

How long does it take to complete this course?

This course is 2 hours and 43 minutes long with no lesson being longer than 10-minutes per our second commitment to students.

‍

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

‍

Everyone should have equal access, so they can:
• Scale their ideas
• Level up their careers
• Make a positive impact

‍

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

Featured Reviews

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!

Eliany Roman

Demand Generation Manager, @Higharc

Alejandro Perez

Digital Marketing Specialist, @Bixal

10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!

Sutton Ryan

Demand Generation Manager, @Stampli

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace.

Zac Messih

Marketing Manager, @Intuit

B2B Google Ads 101 Course: How to Launch Dangerously Effective Google Ads Campaigns for Beginners
Beginner
Duration: 2hrs 43min
4 Modules, 30 Videos
Resources: 5
Free Access

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