B2B Google Ads 102 Course: How To Convert Clicks Into Profit
Course Description
This course consists of four modules that will teach you how to build an optimization workflow that allows your campaigns to be successful on a daily, weekly and monthly basis.
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• Module 1: you’ll learn how to think about optimization and get the necessary visibility to identify/prioritize optimization opportunities through column setup, reporting, and an audit.Â
• Module 2: you’ll learn how to optimize your accounts on a daily, weekly, monthly and quarterly basis.
• Module 3: you’ll learn how to effectively test across your Google Ads account and streamline your management.
• Module 4: you’ll learn how to solve some of the most common problems Google Advertisers face, like for example what to do when performance is tanking, or your click prices are increasing.
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This course is for intermediate B2B Google Advertisers who have launched campaigns in the past and are familiar with the foundations of Google Ads.
If you’re brand new, we recommend you start with our B2B Google Ads 101 course first. [Link the B2B Google Ads 101 page here]
Accelerate your learning curve and start the course today for free.
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Course Structure
Frequently Asked Questions
This course was designed for intermediate B2B Google Advertisers in mind looking for a crash course in B2B Google Ads Optimization.Â
You’re going to get a master’s degree in how to convert clicks into profits for years to come.
Each module is dedicated to a core area of optimization you must master.
Throughout the course, we’ll have resources and templates for you to easily put all of your learnings into practice as quickly as possible, with each lesson lasting less than 10 minutes.
This course is 2 hours and 28 minutes long with no lesson being longer than 10-minutes per our second commitment to students.
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We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
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Everyone should have equal access, so they can:
• Scale their ideas
• Level up their careers
• Make a positive impact
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We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.
Featured Reviews
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Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀
