Courses /B2B LinkedIn Ads 101 Course: The Ultimate Crash Course for New LinkedIn Advertisers
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B2B LinkedIn Ads 101 Course: The Ultimate Crash Course for New LinkedIn Advertisers

This beginner course is comprised of four modules, that will teach you how to launch, measure, target, and plan your perfect LinkedIn Ads campaigns step-by-step.
No lesson longer than 10 minutes
Zero fluff
Actionable resources
Taught by Industry Experts
B2B LinkedIn Ads 101 Course: The Ultimate Crash Course for New LinkedIn Advertisers
Beginner
Duration: 02hr 06min
5 Modules, 34 Videos
Resources: 02hr 06min
Free Access

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Course Description

This course is comprised of five modules and was tailored for B2B marketers who want to learn LinkedIn from scratch or aim to maximize their return on investment from their current campaigns. 

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  • ‍Module 1: Starting with the basics like "What is LinkedIn?" to setting up your LinkedIn Ads account, this module serves as your starting point.‍
  • Module 2: We'll cover everything from conversion tracking to UTM structures. Consider this module the bedrock of your data-driven strategy.‍
  • Module 3: Here, you'll learn what kinds of audiences you can target on LinkedIn—from contact-level to company-level targeting; and we’ll discuss the exclusions.‍
  • Module 4: In this module we’re diving deep into all the different ad formats LinkedIn has to offer and breakdown the pros/cons, best practices, and examples of great ads.‍
  • Module 5: In this final module, you'll discover how to create LinkedIn campaigns from scratch, covering everything from budgets to a successful launch.

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This course was designed for absolute beginners in mind.

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Accelerate your learning curve and start the course today for free.

Meet Your Instructor, Canberk Beker
Hey I'm Canberk  Reformed corporate lawyer; born-again startup person. I like building game-changing stuff and disrupting traditional marketing strategies.So far I've worked with +50 startups, and managed +$100M ad spend across all paid channels.
Canberk Beker
Founder, ROASted

Course Structure

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5 Modules, 34 Lessons in this Course

MODULE 1: FOUNDATIONS FOR LINKEDIN ADS SUCCESS
MODULE 1: FOUNDATIONS FOR LINKEDIN ADS SUCCESS
Welcome to LinkedIn Ads 101!
Welcome to LinkedIn Ads 101!
02:45
Intro to LinkedIn Land
Intro to LinkedIn Land
05:14
Decoding the LinkedIn Ads Auction
Decoding the LinkedIn Ads Auction
04:15
Speaking LinkedIn Ads Fluently
Speaking LinkedIn Ads Fluently
04:24
The LinkedIn Ads Hierarchy
The LinkedIn Ads Hierarchy
02:43
MODULE 2: MEASUREMENT: TRACKING & KEY PRINCIPLES
MODULE 2: MEASUREMENT: TRACKING & KEY PRINCIPLES
Installing the Insights Tag
Installing the Insights Tag
02:42
How to Train LinkedIn’s AI
How to Train LinkedIn’s AI
04:32
Setting Up Offline Conversions (Part 1)
Setting Up Offline Conversions (Part 1)
05:02
Setting Up Offline Conversions (Part 2)
Setting Up Offline Conversions (Part 2)
02:31
Automating Event Tracking
Automating Event Tracking
04:29
Building Your Naming Conventions
Building Your Naming Conventions
03:47
Urchin Tracking Modules
Urchin Tracking Modules
03:49
MODULE 3 - TARGETING: REACHING YOUR DREAM BUYERS
MODULE 3 - TARGETING: REACHING YOUR DREAM BUYERS
Intro to Audience Lists
Intro to Audience Lists
03:58
How to Target The Right Users
How to Target The Right Users
05:48
How to Target The Right Companies
How to Target The Right Companies
03:53
Refining Your Audience With Lists
Refining Your Audience With Lists
04:07
Protecting Your Budget With Exclusions
Protecting Your Budget With Exclusions
03:51
MODULE 4 - ADS: MASTERING THE 9 AD FORMATS
MODULE 4 - ADS: MASTERING THE 9 AD FORMATS
Single Image Ads
Single Image Ads
04:18
Carousel Ads
Carousel Ads
02:06
Video Ads
Video Ads
02:40
Text & Spotlight Ads
Text & Spotlight Ads
02:03
Thought Leadership Ads
Thought Leadership Ads
02:29
Document Ads
Document Ads
02:37
Conversation & Message Ads
Conversation & Message Ads
02:37
MODULE 5 - PLANNING: LAUNCHING THE PERFECT CAMPAIGN
MODULE 5 - PLANNING: LAUNCHING THE PERFECT CAMPAIGN
The 8-Part LinkedIn Ads Launch Process
The 8-Part LinkedIn Ads Launch Process
01:12
Designing Your Group & Campaign Structure (Part 1/8)
Designing Your Group & Campaign Structure (Part 1/8)
04:39
Selecting The Best Ad Formats (Part 2/8)
Selecting The Best Ad Formats (Part 2/8)
04:57
Choosing The Optimal Campaign Objective (Part 3/8)
Choosing The Optimal Campaign Objective (Part 3/8)
05:51
Creating the Ideal Campaign Structure (Part 4/8)
Creating the Ideal Campaign Structure (Part 4/8)
07:29
Calculating Your Starting Campaign Budget (Part 5/8)
Calculating Your Starting Campaign Budget (Part 5/8)
03:20
Picking the Most Effective Bid Strategy & Optimization Goal (Part 6/8)
Picking the Most Effective Bid Strategy & Optimization Goal (Part 6/8)
03:51
Creative Reporting & Configuration (Part 7/8)
Creative Reporting & Configuration (Part 7/8)
05:49
Performing a Final Launch Check (Part 8/8)
Performing a Final Launch Check (Part 8/8)
01:14
Closing Thoughts
Closing Thoughts
01:25

Frequently Asked Questions

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

Everyone should have equal access, so they can:

  • Scale their ideas
  • Level up their careers
  • Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

How long does it take to complete this course?

This course is 2 hours and 06 minutes long with no lesson being longer than 10-minutes per our second commitment to students.

Why should I take the LinkedIn Ads 101 course?

This is the most comprehensive LinkedIn Ads course tailored for B2B marketers, whether you're starting from scratch or looking to enhance your existing LinkedIn campaigns.

Truthfully, this is the course we wish we had when we first started managing LinkedIn Ads campaigns.

You’re going to walk away from this course knowing how to launch your first campaigns successfully in as little time as possible with every one of our lessons being < 10 minutes by design.

Why should I take the LinkedIn Ads 101 course?

This is the most comprehensive LinkedIn Ads course tailored for B2B marketers, whether you're starting from scratch or looking to enhance your existing LinkedIn campaigns.

Truthfully, this is the course we wish we had when we first started managing LinkedIn Ads campaigns.

You’re going to walk away from this course knowing how to launch your first campaigns successfully in as little time as possible with every one of our lessons being < 10 minutes by design.

How long does it take to complete this course?

This course is 2 hours and 06 minutes long with no lesson being longer than 10-minutes per our second commitment to students.

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

Everyone should have equal access, so they can:

  • Scale their ideas
  • Level up their careers
  • Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

Featured Reviews

You want to run paid social? Canberk is your guy. No doubt.

Trinity Nguyen

CMO - UserGems

Canberk is the G.O.A.T of LinkedIn Ads. Period!

Yafees Sarwar

Head of Marketing & Inside Sales - CYTENA

There are few people who’s expertise and insights I trust as much as I do Canberk

Sam Kuehnle

VP of Marketing - Loxo

B2B LinkedIn Ads 101 Course: The Ultimate Crash Course for New LinkedIn Advertisers
Beginner
Duration: 02hr 06min
5 Modules, 34 Videos
Resources: 6
Free Access

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Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀

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