Courses /B2B LinkedIn Ads 102 Course: The Blueprint for LinkedIn Ads Optimization
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B2B LinkedIn Ads 102 Course: The Blueprint for LinkedIn Ads Optimization

In this free LinkedIn Ads course learn how to optimize your LinkedIn Ads campaigns step by step from lessons learned managing 7-figure budgets.
No lesson longer than 10 minutes
Zero fluff
Actionable resources
Taught by Industry Experts
B2B LinkedIn Ads 102 Course: The Blueprint for LinkedIn Ads Optimization
Intermediate
Duration: 1hr 80min
4 Modules, 27 Videos
Resources: 1hr 80min
Free Access

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Course Description

This course consists of four modules that will teach you how to monitor, audit, optimize, and report on your LinkedIn campaigns.

‍

  • ‍Module 1: Monitoring - you’ll learn to build your LinkedIn Ads command center with the key metrics you need to keep an eye on.‍
  • Module 2: Auditing - you’ll learn how to audit your LinkedIn account effectively, spotting inefficiencies and plugging gaps.
  • ‍Module 3: Reporting & Mass Updates - we’ll deep dive into reporting outside of Linkedin, so you can truly audit your account and learn how to make changes in bulk.
  • ‍Module 4: you’ll learn everything about LinkedIn Ads optimization to ensure your campaigns are profitable

‍

This course is for intermediate B2B LinkedIn Advertisers who have launched campaigns in the past and are familiar with the foundations of LinkedIn Ads.

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If you’re brand new, we recommend you start with our B2B LinkedIn Ads 101 course first.

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Accelerate your learning curve and start the course today for free.

Meet Your Instructor, Canberk Beker
Hey I'm Canberk  Reformed corporate lawyer; born-again startup person. I like building game-changing stuff and disrupting traditional marketing strategies.So far I've worked with +50 startups, and managed +$100M ad spend across all paid channels.
Canberk Beker
Founder, ROASted

Course Structure

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4 Modules, 27 Lessons in this Course

MODULE 1 - MONITORING: HOW TO SPOT PERFORMANCE TRENDS
MODULE 1 - MONITORING: HOW TO SPOT PERFORMANCE TRENDS
Welcome to LinkedIn Ads 102!
Welcome to LinkedIn Ads 102!
01:11
Building Your LinkedIn Ads Command Center
Building Your LinkedIn Ads Command Center
02:45
Monitoring Performance with Breakdowns
Monitoring Performance with Breakdowns
03:04
Monitoring Performance by Time
Monitoring Performance by Time
04:04
Becoming Fluent in LinkedIn Metrics
Becoming Fluent in LinkedIn Metrics
03:47
Mastering Your Benchmarks
Mastering Your Benchmarks
05:00
MODULE 2 - AUDITING: HOW TO FIND THE DARLINGS YOU NEED TO KILL
MODULE 2 - AUDITING: HOW TO FIND THE DARLINGS YOU NEED TO KILL
Mastering the Summary Chart
Mastering the Summary Chart
05:11
Mastering the Performance Chart
Mastering the Performance Chart
03:41
Mastering the Demographics Report
Mastering the Demographics Report
04:25
Auditing Campaign Groups (Part 1)
Auditing Campaign Groups (Part 1)
06:48
Auditing Campaigns (Part 2)
Auditing Campaigns (Part 2)
05:58
Auditing Ads (Part 3)
Auditing Ads (Part 3)
03:58
Auditing Audiences (Part 4)
Auditing Audiences (Part 4)
03:01
Killing Your Darlings (Part 5)
Killing Your Darlings (Part 5)
03:48
MODULE 3 - REPORTING: HOW TO TRANSFORM DATA INTO INSIGHTS
MODULE 3 - REPORTING: HOW TO TRANSFORM DATA INTO INSIGHTS
Getting Your Data Out of LinkedIn
Getting Your Data Out of LinkedIn
04:53
The 1 Feature That Will Save You Hours
The 1 Feature That Will Save You Hours
05:32
Building a LinkedIn Performance Dashboard in G-Sheets
Building a LinkedIn Performance Dashboard in G-Sheets
03:28
Building a LinkedIn Performance Dashboard in Looker
Building a LinkedIn Performance Dashboard in Looker
04:12
Building a Budget Tracker in Looker
Building a Budget Tracker in Looker
03:45
MODULE 4 - OPTIMIZATION: HOW TO MAKE YOUR LINKEDIN ADS PROFITABLE
MODULE 4 - OPTIMIZATION: HOW TO MAKE YOUR LINKEDIN ADS PROFITABLE
Identifying The Problem
Identifying The Problem
06:46
Optimizing Campaign Performance
Optimizing Campaign Performance
04:34
Optimizing Ad Performance
Optimizing Ad Performance
07:53
Optimizing Budgets & Bidding
Optimizing Budgets & Bidding
04:40
Optimizing Your Campaign Objectives
Optimizing Your Campaign Objectives
04:32
Optimizing Your Audience Targeting
Optimizing Your Audience Targeting
02:40
Documenting Changes
Documenting Changes
03:13
Closing Thoughts
Closing Thoughts
01:04

Frequently Asked Questions

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

Everyone should have equal access, so they can:

  • Scale their ideas
  • Level up their careers
  • Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

How long does it take to complete this course?

This course has no lesson being longer than 10-minutes per our second commitment to students.

Why should I take the LinkedIn Ads 102 course?

This course was designed for intermediate B2B LinkedIn Advertisers in mind looking for a crash course in B2B LinkedIn Ads Optimization. 

You’re going to get a master’s degree in how to make your LinkedIn Ads campaigns profitable for years to come.

Each module is dedicated to a core area of optimization you must master.

Throughout the course, we’ll have resources and templates for you to easily put all of your learnings into practice as quickly as possible, with each lesson lasting less than 10 minutes.

Why should I take the LinkedIn Ads 102 course?

This course was designed for intermediate B2B LinkedIn Advertisers in mind looking for a crash course in B2B LinkedIn Ads Optimization. 

You’re going to get a master’s degree in how to make your LinkedIn Ads campaigns profitable for years to come.

Each module is dedicated to a core area of optimization you must master.

Throughout the course, we’ll have resources and templates for you to easily put all of your learnings into practice as quickly as possible, with each lesson lasting less than 10 minutes.

How long does it take to complete this course?

This course has no lesson being longer than 10-minutes per our second commitment to students.

Since this course is clearly valuable - Why is it free?

We believe knowing how to acquire customers using ads is a superpower.

Every single company out there wants marketers with this skill.

Everyone should have equal access, so they can:

  • Scale their ideas
  • Level up their careers
  • Make a positive impact

We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.

Featured Reviews

You want to run paid social? Canberk is your guy. No doubt.

Trinity Nguyen

CMO - UserGems

Canberk is the G.O.A.T of LinkedIn Ads. Period!

Yafees Sarwar

Head of Marketing & Inside Sales - CYTENA

There are few people who’s expertise and insights I trust as much as I do Canberk

Sam Kuehnle

VP of Marketing - Loxo

B2B LinkedIn Ads 102 Course: The Blueprint for LinkedIn Ads Optimization
Intermediate
Duration: 1hr 80min
4 Modules, 27 Videos
Resources: 11
Free Access

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Join 1,000+ B2B marketers leveling up their paid advertising skill set! 🚀

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