How Checkr increased their lead to opportunity conversion rate by 11%

About

Checkr is a  background screening company that leverages AI to help businesses make safer and faster hiring decisions. 

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‍Challenge

Historically, Checkr had generated a consistent flow of leads through paid media initiatives, but wanted to increase their lead quality and lead to opportunity conversion rate. 

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‍Solution

By doing a deep dive into Checkr’s CRM, we identified job titles that weren’t converting into opportunities and eliminated them from their campaign targeting. 

We also introduced new ad formats — document ads, single image ads, and video ads — which allowed us to generate a significant amount of awareness within target accounts. 

These awareness ads expanded Checkr’s remarketing pool exponentially, allowing them to layer job titles + target accounts onto their remarketing campaigns (while maintaining a viable audience size), significantly increasing the quality of their demo requests. 

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‍Results

Checkr’s lead to opportunity conversion rate increased by 11% within six months, leading to a significant increase in pipeline attributable to paid media efforts.