How OpenSesame decreased their cost per demo by 88%

About

OpenSesame is an eLearning platform that helps organizations close skill gaps and enhance employee engagement. 

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Challenge 

An ad that had gotten off to a great start (cost per demo of ~$100) stopped performing, and the cost per demo continued to rise. 

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‍Solution

We made a few key modifications to OpenSesame’s ad copy, adding more social proof, stating a clear reason for reaching out, and adding 3 CTAs instead of 2. 

For context, here are the original and updated versions of the ad: 

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Results

These changes led to an 88% decrease in cost per demo and a 62.5% increase in lead gen form completion rate.