B2B Advertising Course: Jumpstart Your B2B Marketing Career
Course Description
This course is comprised of four modules that will teach you the foundational knowledge to becoming a high-performing B2B marketer who knows how to use advertising to drive legit business and revenue impact without the fluff or wasting your time and money learning the ropes the hard way.
- Module 1: you’ll get a crash course in the B2Bverse and master terminology, sales processes, and working across teams.
- Module 2: you’ll learn how to become your customers psychologist and understand them deeply with buyer personas that allow you to craft effective messaging.
- Module 3: you’ll master the B2B funnel and learn how to think like a CEO to identify performance bottlenecks and convert more leads into revenue.
- Module 4: you’ll learn how to put it all together and build your go-to-market strategy that gets your ad in front of your dream buyers and converts attention.
This course was designed for absolute beginners in mind.
Accelerate your learning curve and start the course today for free.
Course Structure
Frequently Asked Questions
This course was designed for absolute beginners in mind looking for a crash course into B2B.
If you’re getting lost on terms like MQL, SQL, ACV, PLG, SLG and many more! 😅 (we feel your pain)
This is the course we wish we had when we started in B2B advertising.
Think of this course as your unfair advantage at getting up-to-speed ASAP with only four modules and each lesson < 10 minutes by design.
This course is 1 hour and 36 minutes long with no lesson being longer than 10-minutes per our second commitment to students.
We believe knowing how to acquire customers using ads is a superpower.
Every single company out there wants marketers with this skill.
Everyone should have equal access, so they can:
• Scale their ideas
• Level up their careers
• Make a positive impact
We will have paid products in the future (we’re not a nonprofit), but we'll never charge students for on-demand courses.
Featured Reviews
Mark Huber
VP Marketing, @UserEvidence
Jennifer Hopkins
CMO - Winmo
Jason Widup
VP Marketing - Metadata