Welcome to Google Ads 101

Your Google Ads Crash Course

The Formula For Winning Google Ads

The Relevance Game

The Google Ads Sweet Spot

Speaking The Same Language

Stealing Inspiration

The 3 Pillars to a Successful Launch

The Glue to Google Ads Measurement

The Conversion Funnel

Building the Conversion Funnel for SLG

Building the Conversion Funnel for PLG

The 1 Thing That Will Break Everything Else

Better Data, Better Insights

Building Your Google Ads OS

Keywords vs. Search Terms

Solving for “Who” not “What”

Your Defense Against Google (Part 1)

Your Defense Against Google (Part 2)

The Google Ads Launch Formula

Choose Your Theme (Step 1)

Find “How Many” & “How Much” (Step 2)

Give Yourself a Reality Check (Step 3)

Design Your Perfect Campaign (Step 4)

Create Ads That Scream We’re Better (Step 5)

Draft Your Campaigns In Hours Not Days (Step 6)

Provide More Information to The Searcher (Step 7)

Configure Settings & Perform a Final Check (Step 8)

Closing Thoughts