Course Lessons
MODULE 1: FOUNDATIONS FOR LINKEDIN ADS SUCCESS
MODULE 1: FOUNDATIONS FOR LINKEDIN ADS SUCCESS
Welcome to LinkedIn Ads 101!
Welcome to LinkedIn Ads 101!
Intro to LinkedIn Land
Intro to LinkedIn Land
Decoding the LinkedIn Ads Auction
Decoding the LinkedIn Ads Auction
Speaking LinkedIn Ads Fluently
Speaking LinkedIn Ads Fluently
The LinkedIn Ads Hierarchy
The LinkedIn Ads Hierarchy
MODULE 2: MEASUREMENT: TRACKING & KEY PRINCIPLES
MODULE 2: MEASUREMENT: TRACKING & KEY PRINCIPLES
Installing the Insights Tag
Installing the Insights Tag
How to Train LinkedIn’s AI
How to Train LinkedIn’s AI
Setting Up Offline Conversions (Part 1)
Setting Up Offline Conversions (Part 1)
Setting Up Offline Conversions (Part 2)
Setting Up Offline Conversions (Part 2)
Automating Event Tracking
Automating Event Tracking
Building Your Naming Conventions
Building Your Naming Conventions
Urchin Tracking Modules
Urchin Tracking Modules
MODULE 3 - TARGETING: REACHING YOUR DREAM BUYERS
MODULE 3 - TARGETING: REACHING YOUR DREAM BUYERS
Intro to Audience Lists
Intro to Audience Lists
How to Target The Right Users
How to Target The Right Users
How to Target The Right Companies
How to Target The Right Companies
Refining Your Audience With Lists
Refining Your Audience With Lists
Protecting Your Budget With Exclusions
Protecting Your Budget With Exclusions
MODULE 4 - ADS: MASTERING THE 9 AD FORMATS
MODULE 4 - ADS: MASTERING THE 9 AD FORMATS
Single Image Ads
Single Image Ads
Carousel Ads
Carousel Ads
Video Ads
Video Ads
Text & Spotlight Ads
Text & Spotlight Ads
Thought Leadership Ads
Thought Leadership Ads
Document Ads
Document Ads
Conversation & Message Ads
Conversation & Message Ads
MODULE 5 - PLANNING: LAUNCHING THE PERFECT CAMPAIGN
MODULE 5 - PLANNING: LAUNCHING THE PERFECT CAMPAIGN
The 8-Part LinkedIn Ads Launch Process
The 8-Part LinkedIn Ads Launch Process
Designing Your Group & Campaign Structure (Part 1/8)
Designing Your Group & Campaign Structure (Part 1/8)
Selecting The Best Ad Formats (Part 2/8)
Selecting The Best Ad Formats (Part 2/8)
Choosing The Optimal Campaign Objective (Part 3/8)
Choosing The Optimal Campaign Objective (Part 3/8)
Creating the Ideal Campaign Structure (Part 4/8)
Creating the Ideal Campaign Structure (Part 4/8)
Calculating Your Starting Campaign Budget (Part 5/8)
Calculating Your Starting Campaign Budget (Part 5/8)
Picking the Most Effective Bid Strategy & Optimization Goal (Part 6/8)
Picking the Most Effective Bid Strategy & Optimization Goal (Part 6/8)
Creative Reporting & Configuration (Part 7/8)
Creative Reporting & Configuration (Part 7/8)
Performing a Final Launch Check (Part 8/8)
Performing a Final Launch Check (Part 8/8)
Closing Thoughts
Closing Thoughts
MODULE 5 - PLANNING: LAUNCHING THE PERFECT CAMPAIGN
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