Course Lessons
MODULE 1: CONCEPTS OF SCALING
MODULE 1: CONCEPTS OF SCALING
Welcome & Introduction
Welcome & Introduction
Testing at Scale
Testing at Scale
Brand Safety
Brand Safety
Increasing Budgets
Increasing Budgets
One Campaign to Two Campaigns
One Campaign to Two Campaigns
Campaigns to Campaign Groups
Campaigns to Campaign Groups
The Five Campaign Groups
The Five Campaign Groups
Forecasting
Forecasting
MODULE 2: DIVIDE AND CONQUER
MODULE 2: DIVIDE AND CONQUER
Splitting by Region
Splitting by Region
Splitting by Company
Splitting by Company
Splitting by Audience
Splitting by Audience
Splitting the Campaigns
Splitting the Campaigns
Splitting the Campaign Groups
Splitting the Campaign Groups
Splitting the Accounts
Splitting the Accounts
Business Manager
Business Manager
LEARNINGS FROM $25M+ IN LINKEDIN AD SPEND
LEARNINGS FROM $25M+ IN LINKEDIN AD SPEND
ABM Campaigns
ABM Campaigns
Job Function vs. Job Titles
Job Function vs. Job Titles
Group Budgets vs. Campaign Budgets
Group Budgets vs. Campaign Budgets
Audience Comparison
Audience Comparison
Experimenting with Different Objectives
Experimenting with Different Objectives
Closing Thoughts
Closing Thoughts
ABM Campaigns
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