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Course Lessons

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MODULE 1: CONCEPTS OF SCALING

MODULE 1: CONCEPTS OF SCALING

Welcome & Introduction

Welcome & Introduction

01:22

Testing at Scale

Testing at Scale

05:32

Brand Safety

Brand Safety

02:04

Increasing Budgets

Increasing Budgets

02:59

One Campaign to Two Campaigns

One Campaign to Two Campaigns

02:50

Campaigns to Campaign Groups

Campaigns to Campaign Groups

02:52

The Five Campaign Groups

The Five Campaign Groups

04:27

MODULE 2: DIVIDE AND CONQUER

MODULE 2: DIVIDE AND CONQUER

Splitting by Region

Splitting by Region

04:36

Splitting by Company

Splitting by Company

04:53

Splitting by Audience

Splitting by Audience

05:24

Splitting the Campaigns

Splitting the Campaigns

04:42

Splitting the Campaign Groups

Splitting the Campaign Groups

04:28

Splitting the Accounts

Splitting the Accounts

03:29

Business Manager

Business Manager

04:13

LEARNINGS FROM $25M+ IN LINKEDIN AD SPEND

LEARNINGS FROM $25M+ IN LINKEDIN AD SPEND

ABM Campaigns

ABM Campaigns

03:55

Job Function vs. Job Titles

Job Function vs. Job Titles

04:14

Group Budgets vs. Campaign Budgets

Group Budgets vs. Campaign Budgets

03:41

Audience Comparison

Audience Comparison

03:56

Experimenting with Different Objectives

Experimenting with Different Objectives

03:47

Closing Thoughts

Closing Thoughts

00:37
AUTOPLAy

The Five Campaign Groups

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AUTOPLAy
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Course Lessons

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