Course Lessons
MODULE 1 - MONITORING: HOW TO SPOT PERFORMANCE TRENDS
MODULE 1 - MONITORING: HOW TO SPOT PERFORMANCE TRENDS
Welcome to LinkedIn Ads 102!
Welcome to LinkedIn Ads 102!
Building Your LinkedIn Ads Command Center
Building Your LinkedIn Ads Command Center
Monitoring Performance with Breakdowns
Monitoring Performance with Breakdowns
Monitoring Performance by Time
Monitoring Performance by Time
Becoming Fluent in LinkedIn Metrics
Becoming Fluent in LinkedIn Metrics
Mastering Your Benchmarks
Mastering Your Benchmarks
MODULE 2 - AUDITING: HOW TO FIND THE DARLINGS YOU NEED TO KILL
MODULE 2 - AUDITING: HOW TO FIND THE DARLINGS YOU NEED TO KILL
Mastering the Summary Chart
Mastering the Summary Chart
Mastering the Performance Chart
Mastering the Performance Chart
Mastering the Demographics Report
Mastering the Demographics Report
Auditing Campaign Groups (Part 1)
Auditing Campaign Groups (Part 1)
Auditing Campaigns (Part 2)
Auditing Campaigns (Part 2)
Auditing Ads (Part 3)
Auditing Ads (Part 3)
Auditing Audiences (Part 4)
Auditing Audiences (Part 4)
Killing Your Darlings (Part 5)
Killing Your Darlings (Part 5)
MODULE 3 - REPORTING: HOW TO TRANSFORM DATA INTO INSIGHTS
MODULE 3 - REPORTING: HOW TO TRANSFORM DATA INTO INSIGHTS
Getting Your Data Out of LinkedIn
Getting Your Data Out of LinkedIn
The 1 Feature That Will Save You Hours
The 1 Feature That Will Save You Hours
Building a LinkedIn Performance Dashboard in G-Sheets
Building a LinkedIn Performance Dashboard in G-Sheets
Building a LinkedIn Performance Dashboard in Looker
Building a LinkedIn Performance Dashboard in Looker
Building a Budget Tracker in Looker
Building a Budget Tracker in Looker
MODULE 4 - OPTIMIZATION: HOW TO MAKE YOUR LINKEDIN ADS PROFITABLE
MODULE 4 - OPTIMIZATION: HOW TO MAKE YOUR LINKEDIN ADS PROFITABLE
Identifying The Problem
Identifying The Problem
Optimizing Campaign Performance
Optimizing Campaign Performance
Optimizing Ad Performance
Optimizing Ad Performance
Optimizing Budgets & Bidding
Optimizing Budgets & Bidding
Optimizing Your Campaign Objectives
Optimizing Your Campaign Objectives
Optimizing Your Audience Targeting
Optimizing Your Audience Targeting
Documenting Changes
Documenting Changes
Closing Thoughts
Closing Thoughts
Mastering Your Benchmarks
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