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MODULE 1 - METHODOLOGY: HOW TO VERTICALLY SCALE GOOGLE ADS FROM A-Z

MODULE 1 - METHODOLOGY: HOW TO VERTICALLY SCALE GOOGLE ADS FROM A-Z

Welcome & Introduction

Welcome & Introduction

1:35

Out With The Old, In With the New

Out With The Old, In With the New

2:39

Phase 1: Exact/Phrase

Phase 1: Exact/Phrase

8:22

Phase 2: Broad Discovery

Phase 2: Broad Discovery

7:04

Phase 3: Full Broad

Phase 3: Full Broad

4:40

MODULE 2 - CAMPAIGNS: SCALING HORIZONTALLY THROUGH CAMPAIGN THEMES

MODULE 2 - CAMPAIGNS: SCALING HORIZONTALLY THROUGH CAMPAIGN THEMES

Horizontal vs Vertical Scale

Horizontal vs Vertical Scale

1:54

NonBrand Campaigns

NonBrand Campaigns

4:41

Brand Campaigns

Brand Campaigns

4:47

Competitive Campaigns

Competitive Campaigns

6:21

RLSA Campaigns

RLSA Campaigns

4:52

Content Campaigns

Content Campaigns

4:26

Localized Campaigns

Localized Campaigns

4:36

DSA Campaigns

DSA Campaigns

5:13

MODULE 3 - CHANNELS: SCALING OUTSIDE OF PAID SEARCH

MODULE 3 - CHANNELS: SCALING OUTSIDE OF PAID SEARCH

Prospecting

Prospecting

4:42

Remarketing

Remarketing

3:33

Closing Thoughts

Closing Thoughts

1:13
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Prospecting

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