Welcome & Introduction

Building Your Cockpit

Connecting Activity to Revenue

8-Part Google Ads Audit

Account Review (Part 1)

Campaign Review (Part 2)

Ad Group Review (Part 3)

Keyword Review (Part 4)

Ads & Extensions Review (Part 5)

Landing Page Review (Part 6)

Budget & Performance Review (Part 7)

Visibility Review (Part 8)

Prioritizing Your Findings

The Optimization Workflow

Daily Optimizations

Weekly Optimizations

Monthly Optimizations

Quarterly Optimizations

Finding Your Baselines

Non-Performer Rules

Ongoing Optimization Rules

Ad Experiments

Campaign Experiments

Landing Page Experiments

Why Aren’t My Ads Showing Up?

Performance Is Tanking, What Do We Do?

Why Are My Click Prices Increasing?

Are Humans Clicking My Ads?

Closing Thoughts