Course Lessons
MODULE 1 - VISIBILITY: HOW TO FIND THE HOLE SUCKING PROFITS
MODULE 1 - VISIBILITY: HOW TO FIND THE HOLE SUCKING PROFITS
Welcome & Introduction
Welcome & Introduction
Optimization at 10,000 Feet
Optimization at 10,000 Feet
Building Your Cockpit
Building Your Cockpit
Connecting Activity to Revenue
Connecting Activity to Revenue
8-Part Google Ads Audit
8-Part Google Ads Audit
Account Review (Part 1)
Account Review (Part 1)
Campaign Review (Part 2)
Campaign Review (Part 2)
Ad Group Review (Part 3)
Ad Group Review (Part 3)
Keyword Review (Part 4)
Keyword Review (Part 4)
Ads & Extensions Review (Part 5)
Ads & Extensions Review (Part 5)
Landing Page Review (Part 6)
Landing Page Review (Part 6)
Budget & Performance Review (Part 7)
Budget & Performance Review (Part 7)
Visibility Review (Part 8)
Visibility Review (Part 8)
Prioritizing Your Findings
Prioritizing Your Findings
MODULE 2 - WORKFLOWS: HOW TO OPTIMIZE ON A DAILY, WEEKLY, MONTHLY & QUARTERLY BASIS
MODULE 2 - WORKFLOWS: HOW TO OPTIMIZE ON A DAILY, WEEKLY, MONTHLY & QUARTERLY BASIS
The Optimization Workflow
The Optimization Workflow
Daily Optimizations
Daily Optimizations
Weekly Optimizations
Weekly Optimizations
Monthly Optimizations
Monthly Optimizations
Quarterly Optimizations
Quarterly Optimizations
MODULE 3 - EXPERIMENTATION: HOW TO TEST & AUTOMATE PROFITABILITY
MODULE 3 - EXPERIMENTATION: HOW TO TEST & AUTOMATE PROFITABILITY
Finding Your Baselines
Finding Your Baselines
Non-Performer Rules
Non-Performer Rules
Ongoing Optimization Rules
Ongoing Optimization Rules
Ad Experiments
Ad Experiments
Campaign Experiments
Campaign Experiments
Landing Page Experiments
Landing Page Experiments
MODULE 4 - TROUBLESHOOTING: HOW TO SOLVE INEVITABLE PROBLEMS
MODULE 4 - TROUBLESHOOTING: HOW TO SOLVE INEVITABLE PROBLEMS
Why Aren’t My Ads Showing Up?
Why Aren’t My Ads Showing Up?
Performance Is Tanking, What Do We Do?
Performance Is Tanking, What Do We Do?
Why Are My Click Prices Increasing?
Why Are My Click Prices Increasing?
Are Humans Clicking My Ads?
Are Humans Clicking My Ads?
Closing Thoughts
Closing Thoughts
Prioritizing Your Findings
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