Allocating Budget Like an Investor

Follow along with course workbook and view your action items per lesson:
‍https://gamma.app/public/Building-a-Paid-Media-Program-1skjx6v3qud0hb6

Start mapping your full-funnel paid media strategy with the The Five Stages template:
‍https://docs.google.com/spreadsheets/d/1-GJUe7sMK6eCd0yDy6AZrSBV9su12m1Q6f6PP4ALz6Q/edit?usp=sharing

Instructor notes:

https://docs.google.com/document/d/1OmFyAc4BKupN8xmtMF57F6eqbRUc0i2tnae_KCzLHBA/edit?usp=sharing

Lesson transcript:

https://docs.google.com/document/d/1iliaWI7dvRouGrBfyiA3KtGL1lC9F-aVl04kRqKZFQg/edit?usp=sharing

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