Course Lessons
Module 1 - Foundations for Scale
Module 1 - Foundations for Scale
Welcome to Building a Paid Media Program
Welcome to Building a Paid Media Program
Secrets of the Top 1% of Advertisers
Secrets of the Top 1% of Advertisers
The S.C.A.L.E Framework
The S.C.A.L.E Framework
Module 2 - Strategize: Creating Your Battle Plan
Module 2 - Strategize: Creating Your Battle Plan
The Five Stages
The Five Stages
Allocating Budget Like an Investor
Allocating Budget Like an Investor
Choosing the BEST Channels
Choosing the BEST Channels
Becoming So Good You Can’t Be Ignored
Becoming So Good You Can’t Be Ignored
Crafting “No-Brainer” Offers
Crafting “No-Brainer” Offers
Module 3 - Configure: Establishing Visibility
Module 3 - Configure: Establishing Visibility
Assessing the Damage
Assessing the Damage
Program Visibility
Program Visibility
Module 4 - Assemble: Building Campaigns
Module 4 - Assemble: Building Campaigns
Creating Your Campaign Plan
Creating Your Campaign Plan
Executing Your Campaign Plan
Executing Your Campaign Plan
Module 5 - Learn: Optimizing Performance
Module 5 - Learn: Optimizing Performance
Keeping the Channels Honest
Keeping the Channels Honest
Rules of “Testing” Engagement
Rules of “Testing” Engagement
Building a Library of Learnings
Building a Library of Learnings
Module 6 - Expand: Scaling Profitably
Module 6 - Expand: Scaling Profitably
Securing Budget
Securing Budget
The Scaling Quadrant
The Scaling Quadrant
Closing Thoughts
Closing Thoughts
Assessing the Damage
In this lesson you're going to learn how to audit your measurement systems to start configuring your program visibility.
If you're enjoying the course so far...
Follow along with course workbook and view your action items per lesson:
‍https://gamma.app/public/Building-a-Paid-Media-Program-1skjx6v3qud0hb6
Audit your measurement systems with the Measurement Scorecard template:
‍https://docs.google.com/spreadsheets/d/1QG8q7duK5B7cxvSgjTMbcsJ3NvkhvLMqCzEY9kwYT48/edit?usp=sharing
Instructor notes:
https://docs.google.com/document/d/1RztBLyuYfjP3bPmhxYJ1hII-vzKzdOq--NODZTt0KH0/edit?usp=sharing
Lesson transcript:
https://docs.google.com/document/d/19OXB2tX9ME6aDFXloiSvlrQv_dUHX0vhY2O11zlPauY/edit?usp=sharing
Up next
Program Visibility
Chapter Name
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
If you're enjoying the course so far...
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
