Course Lessons
Module 1 - Foundations for Scale
Module 1 - Foundations for Scale
Welcome to Building a Paid Media Program
Welcome to Building a Paid Media Program
Secrets of the Top 1% of Advertisers
Secrets of the Top 1% of Advertisers
The S.C.A.L.E Framework
The S.C.A.L.E Framework
Module 2 - Strategize: Creating Your Battle Plan
Module 2 - Strategize: Creating Your Battle Plan
The Five Stages
The Five Stages
Allocating Budget Like an Investor
Allocating Budget Like an Investor
Choosing the BEST Channels
Choosing the BEST Channels
Becoming So Good You Can’t Be Ignored
Becoming So Good You Can’t Be Ignored
Crafting “No-Brainer” Offers
Crafting “No-Brainer” Offers
Module 3 - Configure: Establishing Visibility
Module 3 - Configure: Establishing Visibility
Assessing the Damage
Assessing the Damage
Program Visibility
Program Visibility
Module 4 - Assemble: Building Campaigns
Module 4 - Assemble: Building Campaigns
Creating Your Campaign Plan
Creating Your Campaign Plan
Executing Your Campaign Plan
Executing Your Campaign Plan
Module 5 - Learn: Optimizing Performance
Module 5 - Learn: Optimizing Performance
Keeping the Channels Honest
Keeping the Channels Honest
Rules of “Testing” Engagement
Rules of “Testing” Engagement
Building a Library of Learnings
Building a Library of Learnings
Module 6 - Expand: Scaling Profitably
Module 6 - Expand: Scaling Profitably
Securing Budget
Securing Budget
The Scaling Quadrant
The Scaling Quadrant
Closing Thoughts
Closing Thoughts
Creating Your Campaign Plan
In this lesson you're going to learn how to plan successful campaigns before launch to avoid costly mistakes.
If you're enjoying the course so far...
Follow along with course workbook and view your action items per lesson:
‍https://gamma.app/public/Building-a-Paid-Media-Program-1skjx6v3qud0hb6‍
Get access to the campaign planning template:
https://docs.google.com/spreadsheets/d/1-GJUe7sMK6eCd0yDy6AZrSBV9su12m1Q6f6PP4ALz6Q/edit?usp=sharing
Instructor notes:
https://docs.google.com/document/d/18oRLa2-PwRRNZsDsfxJaujGwNLcbRuepZ2xvAHTZOq0/edit?usp=sharing
Lesson transcript:
https://docs.google.com/document/d/1jTv-u66bqrpNfOYKNqCMoVsz2tUhTVZJMdjOzQCNXtI/edit?usp=sharing
Up next
Executing Your Campaign Plan
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If you're enjoying the course so far...
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