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Module 1 - Lesson 3

The S.C.A.L.E Framework

In this lesson you're going to learn a repeatable framework for building your paid media program from start to finish that will set the foundations for this course.

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The Five Stages

In this lesson you're going to learn how to plan a full-funnel paid media strategy that allows you to align the right messaging, offers, and channels to your target audience.

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AUTOPLAy

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Course Lessons

AUTOPLAy

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