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Course Lessons

47% complete

Module 1 - Foundations for Scale

Module 1 - Foundations for Scale

Welcome to Building a Paid Media Program

Welcome to Building a Paid Media Program

2:37

Secrets of the Top 1% of Advertisers

Secrets of the Top 1% of Advertisers

2:18

The S.C.A.L.E Framework

The S.C.A.L.E Framework

3:07

Module 2 - Strategize: Creating Your Battle Plan

Module 2 - Strategize: Creating Your Battle Plan

The Five Stages

The Five Stages

7:49

Allocating Budget Like an Investor

Allocating Budget Like an Investor

5:25

Choosing the BEST Channels

Choosing the BEST Channels

6:51

Becoming So Good You Can’t Be Ignored

Becoming So Good You Can’t Be Ignored

4:46

Crafting “No-Brainer” Offers

Crafting “No-Brainer” Offers

7:19

Module 3 - Configure: Establishing Visibility

Module 3 - Configure: Establishing Visibility

Assessing the Damage

Assessing the Damage

5:19

Program Visibility

Program Visibility

8:24

Module 4 - Assemble: Building Campaigns

Module 4 - Assemble: Building Campaigns

Creating Your Campaign Plan

Creating Your Campaign Plan

4:31

Executing Your Campaign Plan

Executing Your Campaign Plan

3:02

Module 5 - Learn: Optimizing Performance

Module 5 - Learn: Optimizing Performance

Keeping the Channels Honest

Keeping the Channels Honest

5:56

Rules of “Testing” Engagement

Rules of “Testing” Engagement

4:30

Building a Library of Learnings

Building a Library of Learnings

8:46

Module 6 - Expand: Scaling Profitably

Module 6 - Expand: Scaling Profitably

Securing Budget

Securing Budget

3:41

The Scaling Quadrant

The Scaling Quadrant

4:50

Closing Thoughts

Closing Thoughts

1:52
AUTOPLAy
Module 2 - Lesson 1

The Five Stages

In this lesson you're going to learn how to plan a full-funnel paid media strategy that allows you to align the right messaging, offers, and channels to your target audience.

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7:49

Allocating Budget Like an Investor

In this lesson you're going to continue building your paid media strategy with The Five Stages and learn how to allocate budget across stages.

Course Lessons

47% complete

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Course Lessons

47% complete

Moule Name

Chapter Name

00:00
AUTOPLAy
Module Name and Lesson Number

Chapter Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Up next

00:00

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Course Lessons
Useful Links
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Resources
CoursesRoadmap
Members
Log InSign UpAccount SettingsLog Out
Connect
Terms of ServicePrivacy Policy

© AdConversion. All Rights Reserved.