Glossary

Cost Per Opportunity (CpOpp or CPO)

This is the cost associated with converting a lead into a sales opportunity. High costs here could mean that the sales team is spending too much time on qualified leads that aren’t being converted into opportunities.

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Social Account Management Tools
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Social Media Traffic to Website
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Source
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Subscribe
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T-Shaped Marketer
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Text Link
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Thank-You Page
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Tone Of Voice
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Touchpoint
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Tracking
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Traditional Marketing
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Traffic
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Transactional Keyword
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TrueView (YouTube)
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TrueView In-Stream
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TrueView Video Discovery
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URL Parameter
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Unaware
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Unique Selling Point (USP)
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Unsubscribe Rate
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Uplift Modelling
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Usability Testing
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User Experience (UX)
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User Intent
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User Interface (UI)
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User Journey
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User Persona
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User-Generated Content (UGC)
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Vanity Metrics
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Video Aspect Ratio
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Video Interstitial
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Video On Demand (VOD)
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Video Thumbnail
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View-Through Conversion
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Viral Coefficient of Social Content
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Viral Content
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Voice Search
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Web Crawler
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Webhook
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Website Optimization
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