Glossary

Qualified Lead to Meetings Booked Conversion Rate %

This measures how many qualified leads are progressing to a meeting stage in the SLG model. Low rates could imply that qualified leads are not bring adequately followed up with or are not sufficiently qualified. Work with your sales team to see if a new lead routing motion needs to be set up to allow leads to automatically book meetings after they fill out a lead gen form. This could help increase this conversion rate.

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Qualified Lead to Closed Won Opp Conversion Rate %
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Qualified Lead to Meetings Booked Conversion Rate %
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Qualified Lead to Opportunity Conversion Rate %
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Social Media Traffic to Website
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Source
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Text Link
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Traffic
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Transactional Keyword
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TrueView (YouTube)
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URL Parameter
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Video Interstitial
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