Glossary

Service Organization Control Type 2 (SOC 2)

A report that evaluates an organization's information systems relevant to security, availability, processing integrity, confidentiality, and privacy.

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Account Based Marketing (ABM)
A
Acquisition
A
Ad Auction
A
Ad Copy
A
Ad Extension (Google Ads)
A
Ad Fatigue / Ad Saturation
A
Ad Formats
A
Ad Groups (Google Ads)
A
Ad Impression
A
Ad Platform
A
Ad Rank (Google Ads)
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Ad Relevance (Google Ads)
A
Ads Manager
A
Advocate Marketing
A
Affiliate Marketing
A
Analytics Tool
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Annual Contract Value (ACV)
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Attribution
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Audience
A
Audience Segmentation / Audience Targeting
A
Automated Bidding Strategies (Google Ads)
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Average CPC
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Average Deal Size
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Average Order Value (AOV)
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Average Revenue Per User (ARPU)
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Average Session Duration
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Average Time On Page
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Average Visit Duration
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Awareness
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B2B Content
A
B2B Marketing
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B2C Marketing
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Benchmarking
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Bid Auction (Google Ads)
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Bid Strategy Type (Google Ads)
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Blocklist / Blacklist
A
Bottom Of Funnel (BOFU)
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Bottom of Funnel Conversion Rate
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Bounce Rate (BR)
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Brand Affinity
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Brand Awareness
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Brand Engagement
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Brand Positioning
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Brand Storytelling
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Brand Values
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Brand Visibility
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Business Development Representative (BDR)
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Business Goals / Business Objectives
A
Business Value Proposition (BVP)
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Business-To-Business (B2B)
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Business-To-Consumer (B2C)
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Buyer Intent Data
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Buyer Persona
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Buyer's Journey
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Buying Cycle
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Buying Signal
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C-Level
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CSV Lists
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Call-To-Action (CTA)
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Carousel Ad
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Case Studies
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Champion
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Channel
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Chatbot
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Churn Rate
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Click Share
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Click-Through Rate (CTR)
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Clicks
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Client Lifecycle
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Close Plan
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Closed Won
A
Cold Calling
A
Company Page
A
Competitive Insights
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Competitive Landscape
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Competitive Research
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Competitor Analysis
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Consideration
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Consumer Barometer
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Consumer Insights
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Content Audit
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Content Calendar
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Content Creation
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Content Curation
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Content Discovery
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Content Distribution
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Content Engagement Rate
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Content Management
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Content Management System (CMS)
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Content Marketing
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Content Optimization System (COS)
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Content ROI
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Content Reach
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Content Repurposing
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Content Strategy
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Content Syndication
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Content Targeting
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Conversion
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Conversion Objective
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Conversion Path
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Conversion Rate
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Conversion Tracking
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Cookie Tracking
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Cost / Conversion
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Cost Per Acquisition (CPA)
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Cost Per Action (CPA)
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Cost Per Click (CPC)
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Cost Per Conversion (CPC)
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Cost Per Download (CPD)
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Cost Per Engagement (CPE)
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Cost Per Mille (CPM)
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Cost Per Opportunity (CpOpp or CPO)
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Cost Per View (CPV)
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Cost per Lead (CPL)
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Cost per Qualified Lead (CpQL)
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Cost per Thousand Impressions (CPM)
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Creative Brief
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Creative Strategy
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Customer Acquisition Cost (CAC)
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Customer Churn Rate
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Customer Engagement
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Customer Experience (CX)
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Customer Journey
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Customer Lifetime Value (CLV Or CLTV)
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Customer Persona
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Customer Relationship Management (CRM)
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Customer Testimonials
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Data Management Platform (DMP)
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Decision Maker
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Deliverables
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Delivery Rate
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Demand Generation
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Demand Waterfall
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Demand-Side Platform (DSP)
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Demographics
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Direct Mail
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Direct Mail Or Message (DM)
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Direct Marketing
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Direct Traffic
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Display Ads / Display Advertising
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Display Network
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Display Partner
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Domain Authority/Domain Rating
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Double Opt-In
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Dynamic Ads
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Dynamic Content
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Dynamic Keyword Insertion (DKI)
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Earned Media
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Email Bounce Rate
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Email Click Rate
A
Email Deliverability
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Email List Churn Rate
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Email Marketing
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Email Open Rate
A
Employee Advocacy
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Enablement
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Engagement
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Engagement Rate
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Event Tracking
A
Evergreen Content
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Exact Match (Google Ads)
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Exclusion Audience
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Executive Profile
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Executive Sponsor
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Expansion
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Expected CTR
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Expertise, Authority, Trust (E-A-T)
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Explicit Lead Scoring Metric
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Facebook Business Manager
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Facebook Carousel
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Facebook Event
A
Facebook Pixel
A
Firmographic Segmentation
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First Response Time
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First-Party Data
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Follower Growth Rate
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Form
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Framework
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Frequency
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Friction Points
A
Funnel
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Gated Content
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General Data Protection Regulation (GDPR)
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Geo-Targeting
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Geofencing
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Go To Market
A
Google Analytics 4 (GA4)
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Google Display Network (GDN)
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Google Keyword Planner
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Google Search Console
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Google Tag Manager (GTM)
A
Guerrilla Marketing
A
Hero Image
A
Hybrid (Revenue Model)
A
Ideal Customer Profile (ICP)
A
Impression Share
A
Impression To Conversion Rate (Imp Cvr)
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Impressions
A
In-Market Audiences
A
InMail / Conversation Ad
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Inactive Client
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Inbound Marketing
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Inbound Methodology
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Inbound Strategy
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Inclusion List / Whitelist
A
Industry Influencers
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Industry Trend Research
A
Influenced Customers
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Influencer Engagement Rate
A
Informational Keyword
A
Instream Pre-Rolls
A
Integrated Marketing
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Integrated Marketing Communication (IMC)
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Intent Signals
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Interstitial Ad
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Inventory
A
Jobs To Be Done
A
Key Performance Indicator (KPI)
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Keyword
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Keyword Cannibalization
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Keyword Rankings
A
Keyword Research
A
Landing Page
A
Landing Page Experience
A
Lead
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Lead Enrichment
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Lead Flow
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Lead Generation
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Lead Nurturing
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Lead Nurturing Funnel
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Lead Response Time
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Lead Scoring
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Lead to Customer Rate
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Lead to Qualified Lead Conversion Rate %
A
LifeTime Value (LTV)
A
Lifecycle Stages
A
LinkedIn Sales Navigator
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List Growth Rate
A
Location Targeting
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Location-Based Advertising
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Long Tail Keywords
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Lookalike Audience
A
Machine Learning
A
Market Gaps
A
Market Research
A
Market Share
A
Market Trends
A
Marketing Automation (MA)
A
Marketing Automation Workflow
A
Marketing Qualified Lead (MQL)
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Marketing-360
A
Maslow’s Hierarchy Of Needs
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Match Type
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Maximum Bids
A
Media Brief
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Media Strategy
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Meeting Booking Software
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Meta Description Tag
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Metatag
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Metrics
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Middle of Funnel (MOFU)
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Middle of Funnel Conversion Rate
A
Milestones
A
Mindmap
A
Mobile Ad Server
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Mobile Banner
A
Mobile Marketing
A
Mobile Optimization
A
Monthly Recurring Revenue (MRR)
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Months to Recover CAC
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Most Aware
A
Naming Convention
A
Native Ads / Native Advertising
A
Navigational Keyword
A
Negative Keywords
A
Net New
A
Nurturing Prospects
A
Off-Page Optimization
A
Offer
A
Offer Aware
A
Omnichannel Marketing
A
On-Boarding Client
A
On-Page Optimization
A
One-To-Many (ABM)
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One-To-One (ABM)
A
Open Opportunity Rate
A
Open Rate (OR)
A
Opportunity (Opp)
A
Opportunity Methodologies
A
Optimization Score
A
Organic Click-Through Rate
A
Organic Listing
A
Organic Search
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Organic Search Conversion Rate
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Organic Traffic
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Organizational Flow
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Organizational Maturity
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Outbound Links
A
Outbound Marketing
A
Outreach
A
Owned Media
A
Owned Research
A
Page Authority/URL Rating
A
Page Experience Signals
A
PageRank
A
Paid Media
A
Paid Review
A
Paid Search
A
Paid Social
A
Pain Points
A
Pareto Principle
A
Pay Per Click (PPC)
A
Permission-Based Marketing
A
Personas
A
Phone-Through Rate (PTR)
A
Pipe-to-Spend
A
Pipeline
A
Pipeline-to-Spend Ratio
A
Pixel
A
Placement Targeting
A
Point Of Contact (POC)
A
Position Zero
A
Positioning
A
Predictive Analysis
A
Predictive Analytics
A
Predictive Content
A
Premium Network Buy
A
Primary Data
A
Problem Aware
A
Product Aware
A
Product-Led
A
Programmatic Advertising
A
Programmatic Display
A
Project Brief
A
Psychographics
A
Qualified Lead
A
Qualified Lead to Closed Won Opp Conversion Rate %
A
Qualified Lead to Meetings Booked Conversion Rate %
A
Qualified Lead to Opportunity Conversion Rate %
A
Quality Score
A
Ranking Factors
A
Reach
A
Real-Time Bidding
A
Redirect
A
Referral Traffic
A
Remarketing
A
Renewal Rate
A
Request for Proposal (RFP)
A
Responsive Web Design
A
Responsive Website
A
Retargeting Audience
A
Retention Stage
A
Return On Ad Spend (ROAS)
A
Return On Marketing Investment (ROMI)
A
Return on Investment (ROI)
A
Revenue
A
Revenue Churn (MRR churn rate)
A
Revenue Operations (RevOps)
A
Revenue Per Email Sent
A
Rich Media
A
SEO Audit
A
SEO ROI
A
SMART Goals
A
SWOT Analysis
A
Sales Accepted Lead (SAL)
A
Sales Development Representative (SDR)
A
Sales Enablement
A
Sales Funnel
A
Sales Method
A
Sales Qualified Lead (SQL)
A
Sales Qualified Opportunity (SQO)
A
Sales-Led
A
Search Engine Advertising (SEA)
A
Search Engine Algorithm
A
Search Engine Index
A
Search Engine Marketing (SEM)
A
Search Engine Optimization (SEO)
A
Search Engine Results Pages (SERPs)
A
Search Impression Share
A
Search Intent
A
Search Query
A
Search lost IS (budget)
A
Search lost IS (rank)
A
Search top IS
A
Second Price Auction
A
Secondary Data
A
Segmentation
A
Sentiment Analysis
A
Service Level Agreement (SLA)
A
Service Organization Control Type 2 (SOC 2)
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Session Duration
A
Share Of Wallet (SOW)
A
Short-Tail Keywords
A
Single Opt-In
A
Site Speed
A
Site Traffic
A
Situation Analysis
A
Small and Medium Business (SMB)
A
Social Account Management Tools
A
Social Account Plan
A
Social Assets
A
Social Channels
A
Social Listening
A
Social Media Traffic to Website
A
Soft Bounce
A
Software As A Service (SaaS)
A
Solution Aware
A
Source
A
Source Report
A
Sponsored Content
A
Sponsorships
A
Stakeholder
A
Style Guide
A
Submission Rate
A
Subscribe
A
T-Shaped Marketer
A
Tactic
A
Target Account Audience
A
Target Bids
A
Target Persona
A
Targeting
A
Technical SEO
A
Technographic Segmentation
A
Technographic Tools
A
Text Link
A
Thank-You Page
A
Third-Party Data
A
Thought Leadership
A
Tone Of Voice
A
Top of Funnel (TOFU)
A
Top of Funnel Conversion Rate
A
Total Order Value (TOV)
A
Touchpoint
A
Tracking
A
Tracking Pixel
A
Traditional Marketing
A
Traffic
A
Transactional Keyword
A
Trend
A
Trigger Event
A
TrueView (YouTube)
A
TrueView In-Stream
A
TrueView Video Discovery
A
URL Parameter
A
UTM
A
Unaware
A
Unique Selling Point (USP)
A
Unsubscribe Rate
A
Uplift Modelling
A
Upselling
A
Usability Testing
A
User Experience (UX)
A
User Intent
A
User Interface (UI)
A
User Journey
A
User Persona
A
User-Generated Content (UGC)
A
Vanity Metrics
A
Video Aspect Ratio
A
Video Interstitial
A
Video On Demand (VOD)
A
Video Thumbnail
A
View-Through Conversion
A
Viral Coefficient of Social Content
A
Viral Content
A
Voice Search
A
Web Crawler
A
Webhook
A
Webinar
A
Website Optimization
A
White Hat SEO
A
White Paper
A
Wide Skyscraper
A
WireFrame
A
Word Of Mouth (WOM)
A
Workflow
A
YouTube Masthead
A
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