Glossary

Renewal Rate

This tracks the percentage of customers renewing their contracts or purchases. A low renewal rate can be a sign of customer dissatisfaction or competitive disadvantages. Work with your service team to identify the most desirable value propositions and reasons why customers renew to incorproate them into your ad campaigns. Also, this can help you understnad if there’s new competitors on the block to potentially vet out a future competiror campaign.

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Site Speed
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Small and Medium Business (SMB)
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Social Account Management Tools
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Social Assets
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Social Media Traffic to Website
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Software As A Service (SaaS)
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Source
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Sponsored Content
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Submission Rate
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Subscribe
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T-Shaped Marketer
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Targeting
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Technical SEO
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Text Link
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Thank-You Page
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Tone Of Voice
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Top of Funnel Conversion Rate
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Total Order Value (TOV)
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Touchpoint
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Tracking
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Tracking Pixel
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Traditional Marketing
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Traffic
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Transactional Keyword
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Trigger Event
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TrueView (YouTube)
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TrueView In-Stream
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TrueView Video Discovery
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URL Parameter
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UTM
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Unaware
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Unique Selling Point (USP)
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Unsubscribe Rate
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Uplift Modelling
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Upselling
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Usability Testing
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User Experience (UX)
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User Intent
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User Interface (UI)
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User Journey
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User Persona
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User-Generated Content (UGC)
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Vanity Metrics
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Video Aspect Ratio
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Video Interstitial
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Video On Demand (VOD)
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Video Thumbnail
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View-Through Conversion
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Viral Coefficient of Social Content
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Viral Content
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Voice Search
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Web Crawler
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Webhook
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Webinar
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Website Optimization
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White Hat SEO
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White Paper
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Wide Skyscraper
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WireFrame
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Word Of Mouth (WOM)
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YouTube Masthead
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