Glossary

Cost per Qualified Lead (CpQL)

Similar to CPL, this metric focuses on the cost of converting a lead into a qualified lead. High costs can point to inefficiencies in the lead routing process. This can also indicate that an ad campaign is not driving enough qualified leads efficiently. Check what campaigns have the highest Cost Per Qualified Lead, this will lead you to where the most disqualified leads are coming from so you can make optimizations to the ad audience with new targeting or exclusions.

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Bid Strategy Type (Google Ads)
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Bottom of Funnel Conversion Rate
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Bounce Rate (BR)
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Brand Affinity
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Brand Engagement
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Brand Positioning
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Brand Values
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Brand Visibility
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Business Development Representative (BDR)
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Buying Signal
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Cost per Qualified Lead (CpQL)
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Evergreen Content
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Executive Profile
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Organic Click-Through Rate
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Organic Search
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Position Zero
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Premium Network Buy
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Programmatic Advertising
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Programmatic Display
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Project Brief
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Psychographics
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Qualified Lead
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Qualified Lead to Closed Won Opp Conversion Rate %
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Qualified Lead to Meetings Booked Conversion Rate %
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Qualified Lead to Opportunity Conversion Rate %
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Quality Score
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Ranking Factors
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Reach
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Real-Time Bidding
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Redirect
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Referral Traffic
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Remarketing
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Renewal Rate
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Request for Proposal (RFP)
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Rich Media
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SEO Audit
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SEO ROI
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SMART Goals
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SWOT Analysis
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Sales Accepted Lead (SAL)
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Sales Development Representative (SDR)
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Sales Method
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Sales Qualified Lead (SQL)
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Sales-Led
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Search Engine Advertising (SEA)
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Search Engine Algorithm
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Search Engine Index
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Search Engine Marketing (SEM)
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Search Engine Optimization (SEO)
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Search Engine Results Pages (SERPs)
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Search Impression Share
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Search Intent
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Search Query
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Search lost IS (budget)
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Search lost IS (rank)
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Search top IS
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Second Price Auction
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Secondary Data
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Segmentation
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Sentiment Analysis
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Service Level Agreement (SLA)
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Service Organization Control Type 2 (SOC 2)
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Session Duration
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Share Of Wallet (SOW)
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Short-Tail Keywords
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Single Opt-In
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Site Speed
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Site Traffic
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Situation Analysis
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Small and Medium Business (SMB)
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Social Account Management Tools
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Social Account Plan
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Social Assets
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Social Channels
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Social Listening
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Social Media Traffic to Website
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Soft Bounce
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Software As A Service (SaaS)
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Solution Aware
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Source
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Source Report
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Sponsored Content
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Sponsorships
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Stakeholder
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Style Guide
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Submission Rate
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Subscribe
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T-Shaped Marketer
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Tactic
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Target Account Audience
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Target Bids
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Target Persona
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Targeting
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Technical SEO
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Technographic Segmentation
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Technographic Tools
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Text Link
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Thank-You Page
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Third-Party Data
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Thought Leadership
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Tone Of Voice
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Top of Funnel (TOFU)
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Top of Funnel Conversion Rate
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Total Order Value (TOV)
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Touchpoint
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Tracking
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Tracking Pixel
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Traditional Marketing
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Traffic
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Transactional Keyword
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Trend
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Trigger Event
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TrueView (YouTube)
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TrueView In-Stream
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TrueView Video Discovery
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URL Parameter
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UTM
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Unaware
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Unique Selling Point (USP)
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Unsubscribe Rate
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Uplift Modelling
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Upselling
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Usability Testing
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User Experience (UX)
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User Intent
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User Interface (UI)
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User Journey
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User Persona
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User-Generated Content (UGC)
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Vanity Metrics
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Video Aspect Ratio
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Video Interstitial
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Video On Demand (VOD)
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Video Thumbnail
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View-Through Conversion
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Viral Coefficient of Social Content
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Viral Content
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Voice Search
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Web Crawler
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Webhook
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Webinar
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Website Optimization
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White Hat SEO
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White Paper
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Wide Skyscraper
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WireFrame
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Word Of Mouth (WOM)
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Workflow
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YouTube Masthead
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