Glossary

Customer Lifetime Value (CLV Or CLTV)

The total value a customer brings over their lifetime. If CLV is low, it might indicate problems with customer retention or the value proposition offered.Ensure your campaigns are aligned with the value props that retain the most high-value customers.

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Subscribe
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Traffic
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TrueView (YouTube)
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URL Parameter
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Unsubscribe Rate
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Video Interstitial
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Video Thumbnail
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