Glossary

Lead to Qualified Lead Conversion Rate %

This shows the percentage of leads that become qualified leads. A low conversion rate may suggest a mismatch between the leads being attracted and the ideal customer profile or also known as your buyer persona. This has an inverse relationship with your CPMQL. If CPMQL is increasing and your Lead-to-Qualified Lead Conversion Rate is decreasing – this is your sign to check the quality of leads coming through.

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Programmatic Advertising
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Qualified Lead
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Qualified Lead to Closed Won Opp Conversion Rate %
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Qualified Lead to Meetings Booked Conversion Rate %
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Qualified Lead to Opportunity Conversion Rate %
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Search Engine Advertising (SEA)
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Search Engine Algorithm
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Search Engine Marketing (SEM)
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Search Engine Optimization (SEO)
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Search Engine Results Pages (SERPs)
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Search Impression Share
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Sentiment Analysis
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Service Level Agreement (SLA)
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Single Opt-In
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Site Speed
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Small and Medium Business (SMB)
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Social Account Management Tools
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Social Account Plan
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Social Assets
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Social Channels
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Social Media Traffic to Website
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Software As A Service (SaaS)
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Solution Aware
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Source
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Source Report
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Sponsored Content
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Sponsorships
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Style Guide
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Submission Rate
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Subscribe
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T-Shaped Marketer
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Target Account Audience
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Target Bids
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Targeting
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Technical SEO
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Technographic Tools
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Text Link
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Thank-You Page
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Third-Party Data
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Thought Leadership
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Tone Of Voice
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Top of Funnel (TOFU)
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Top of Funnel Conversion Rate
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Total Order Value (TOV)
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Touchpoint
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Tracking
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Tracking Pixel
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Traditional Marketing
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Traffic
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Transactional Keyword
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Trend
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Trigger Event
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TrueView (YouTube)
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TrueView In-Stream
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TrueView Video Discovery
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URL Parameter
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UTM
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Unaware
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Unique Selling Point (USP)
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Unsubscribe Rate
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Uplift Modelling
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Usability Testing
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User Experience (UX)
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User Intent
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User Interface (UI)
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User Journey
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User Persona
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User-Generated Content (UGC)
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Vanity Metrics
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Video Aspect Ratio
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Video Interstitial
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Video On Demand (VOD)
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Video Thumbnail
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View-Through Conversion
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Viral Coefficient of Social Content
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Viral Content
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Voice Search
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Web Crawler
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Webhook
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Webinar
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Website Optimization
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White Hat SEO
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White Paper
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Wide Skyscraper
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WireFrame
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Word Of Mouth (WOM)
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YouTube Masthead
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