Glossary

Lead to Qualified Lead Conversion Rate %

This shows the percentage of leads that become qualified leads. A low conversion rate may suggest a mismatch between the leads being attracted and the ideal customer profile or also known as your buyer persona. This has an inverse relationship with your CPMQL. If CPMQL is increasing and your Lead-to-Qualified Lead Conversion Rate is decreasing – this is your sign to check the quality of leads coming through.

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Qualified Lead to Closed Won Opp Conversion Rate %
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Qualified Lead to Meetings Booked Conversion Rate %
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Qualified Lead to Opportunity Conversion Rate %
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Search Engine Algorithm
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Social Account Management Tools
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Social Account Plan
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Social Assets
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Social Media Traffic to Website
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Software As A Service (SaaS)
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Source
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Sponsored Content
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Submission Rate
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Subscribe
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T-Shaped Marketer
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Targeting
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Technical SEO
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Technographic Tools
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Text Link
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Thank-You Page
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Tone Of Voice
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Top of Funnel (TOFU)
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Top of Funnel Conversion Rate
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Touchpoint
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Tracking
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Tracking Pixel
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Traditional Marketing
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Traffic
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Transactional Keyword
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TrueView (YouTube)
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TrueView In-Stream
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URL Parameter
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UTM
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Unaware
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Unique Selling Point (USP)
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Unsubscribe Rate
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Usability Testing
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User Experience (UX)
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User Intent
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User Interface (UI)
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User-Generated Content (UGC)
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Video Aspect Ratio
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Video Interstitial
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Video Thumbnail
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View-Through Conversion
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Viral Content
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Voice Search
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Web Crawler
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